Donovan Data Systems Launches iDesk for Digital Advertising Management in Germany

Mar 31, 2011, 07:00 ET from Donovan Data Systems

NEW YORK, March 31, 2011 /PRNewswire/ -- Donovan Data Systems (DDS) today announced that it has released iDesk in Germany as part of its global digital campaign management software rollout. iDesk is already in use at four major media holding companies in North America and Europe. The software is used by agencies to process campaigns for advertisers including Vodafone, McDonald's, Cadbury, Warner Bros. and Virgin.

The first advertising agency in Germany to use iDesk decided to do so based on the success of iDesk at its offices in North America and the UK. "We're excited to be helping our first iDesk client streamline its digital buying process. iDesk adds efficiencies by providing all digital campaign data in one place, and we look forward to installing it at additional agencies in Germany," says Detlef Schouren, president, DDS Germany.

"The digital media industry in Europe needs to tackle process inefficiencies to ensure healthy growth. This is where the right technology makes a real difference. By streamlining and automating tasks like requests for proposals (RFPs), orders, ad server integration, reconciliation and bill / pay, iDesk drives down agency costs and protects margins," says Liam Plowman, European media director, DDS.

"We're delighted to bring iDesk to the German market, and working closely with our agency clients we're confident it can add value, as it has done in North America and other European markets. The potential in Germany is impressive: It's the second biggest online advertising market in Europe, worth well in excess of $4 billion, and it's promising strong growth for the rest of 2011, which is great news for agencies with the right systems in place. Plans are already underway to roll out iDesk in other European countries this year," adds Plowman.

DDS' iDesk connects with publishers, ad servers and financial systems, so advertising agencies manage entire campaigns and analytics in a single application, from plan to bill. In 2010, some $6.4 billion of display advertising was processed by DDS systems in the US alone.

About DDS

Donovan Data Systems ( is the advertising industry's leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and increased video-on-demand availability, present new challenges and opportunities for all stakeholders. DDS is working in collaboration with its clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution and interoperability with industry players.

SOURCE Donovan Data Systems