Doro Continues to Gain Momentum Amongst the Baby Boomers in North America

NEW YORK, Jan. 5, 2011 /PRNewswire/ -- Doro, the global leader in designing smart, easy-to-use, stylish phones for baby boomers and active seniors is exhibiting their senior-friendly product line at the 2011 International Consumer Electronics Show (CES), January 6 – 9, 2011 located at the Las Vegas Convention Center North Hall in Booth #3007. Jerome Arnaud, CEO of Doro, is participating in the Living in Digital Times Press Conference on Thursday, January 6 located in room S227 (South Hall) at 2:00 p.m. (PST).  

The conference is a platform designed to create dialogue between companies and key consumer demographics such as the baby boomers and active seniors.  Doro is among the growing ranks of companies focused on designing technologies for seniors.

"In 2010, the company conducted a survey with Synovate in the US. The research indicated that the penetration rate of mobile phones for persons above the age of 65 was below 75% and that 35% of the same population was intimidated or uncomfortable with new technology. Doro's ambition is to increase the mobile penetration among elderly with products which are not appearing as too technically complex.  The brand is well-established and has become a benchmark in this niche area of telecommunication.  Since 2008, we have experienced tremendous success in North America and we are looking forward to continue this in 2011 and beyond.   Doro is well positioned with its key demographic and with leading international operators," commented Jerome Arnaud, CEO of Doro.

Doro arrived to the U.S. in 2008 with ergonomically designed, stylish mobile phones launched by Centennial Wireless to answer the call of the growing population of baby boomers accustomed to mobile phones as part of their lives.  In 2009, Doro released two mobile devices, Doro PhoneEasy® 410gsm and Doro PhoneEasy ® 345 gsm, in the US market in partnership with Consumer Cellular, the exclusive wireless provider for AARP's nearly 40 million members.

"Consumer Cellular has been thrilled with our Doro partnership, which allows us to provide our customers with enlarged button handsets that have easy to read display text," said John Marick, Consumer Cellular CEO.  "Doro fits perfectly into Consumer Cellular's mission to partner with leading innovators that can help empower our customers to lead independent, mobile lifestyles with easy-to-use devices and affordable calling plans."

In 2010 Doro expanded into Canada and launched the Doro PhoneEasy® 410gsm with Rogers Communications Inc.

"I am very satisfied with the presence of our phone in Rogers' retail stores. This presence in stores combined with smart marketing initiatives is building a success in Canada," continued Jerome Arnaud.

Doro's Care products have received some of the world's most prestigious international prizes during the last years, including IF-award, Janus Award, IDEA, BIO 21 and Stevie Wonder's Wonder Vision Award.

The company Care division has been growing by more than 80% in the first 9 months of 2010.

About Doro

Doro is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors - a growing group of people worldwide. With more than 35 years of experience in the telecom sector, Doro is today a world leader in simple, user-friendly mobile phones with sales in more than 30 countries on five continents. Doro created the Care Electronics segment and has in recent years received several international design awards. In 2009, the company had sales of SEK 493 million. Doro's shares are quoted on the OMX Nordic Exchange Stockholm, Nordic list, Small companies. Find out more about Doro at www.doro.com  

NOTE TO EDITORS: Doro management will be available for interviews and demo at LVCC North Hall in Booth #3007

For more information, or to meet with management at CES 2011, please contact:

Christopher Lundstrom, Doro U.S. Corporate Representative: +1 212 300 6864 or [email protected]

Ivette Almeida, Grayling (Media Relations): +1917-302-9946 or [email protected]

SOURCE Doro