Doro to Launch its First 3G Phone and Showcase 5th Generation Easy-To-Use Mobiles for Babyboomers at CTIA Wireless in Orlando

Company Unveils North American Technology Platform Geared Towards Health and Well-Being Through Strategic Global Partnerships

Mar 16, 2011, 08:45 ET from Doro

LUND, Sweden, March 16, 2011 /PRNewswire/ -- Doro, the global leader in designing smart, easy-to-use, stylish phones for seniors, will be exhibiting several new senior-friendly models and innovative solutions. The company also plans to reveal its new product and design, which was part of a strategic collaboration with MyGlucoHealth and Medixine, to deliver care assistance applications, services and solutions via the mobile handset at the International CTIA Wireless show at the Orange County Convention Center in Orlando, Florida from March 22-24, 2011. The company will be exhibiting in Booth #3893.

The fifth generation mobile phones, inspired by the Doro PhoneEasy® 410gsm, are HAC compatible and feature improved sound quality and shortcut keys, some of which offer a high comfort display with enhanced resolution and larger size. Among the new products are:

  • Doro PhoneEasy® 615 – Company's first 3G and camera phone, which has a specifically selected chipset platform for the North American market. It also features direct memory and SMS buttons; extra loud and clear sound; an easy to read text and display; security functions; and a durable design.

  • Doro PhoneEasy® 610 – The successor to the Doro PhoneEasy® 410gsm has a direct key for text messages; easy to read text and display; extra loud and clear sound; security functions; long battery life; and a durable design.

  • Doro PhoneEasy® 680 and Doro PhoneEasy® 682 – New features include built-in GPS locators. Both phones feature a "point the way" function; noise reduction and extra loud sound; a durable design; long battery life; and easy to read text and display.

"At Doro, we strive to improve the lives of the world's growing population of seniors by providing them with easy-to-use products that are adapted to meet the challenges of aging. We are excited about Doro's new evolution of mobile phones, offering 3G and a built-in camera on a new chipset platform which has enabled our strategic partnerships with MyGlucoHealth and Medixine. This allows us to capture a larger pool in the mobile market, but also in the health and wellness market," said Jerome Arnaud, President and CEO of Doro.

Doro also recently announced the first steps of the global mHealth initiative selected specifically for the North American market. Aimed at helping the senior mobile user to maintain health and well-being, the company's easy-to-use phones will now be used for the delivery of care assistance applications, services and solutions through a connection to the world's leading diabetes management solution and a one-touch medication reminder service.

MyGlucoHealth and Doro will provide a joint consumer mobile solution to improve the everyday management of diabetes and the lives of those affected. The MyGlucoHealth testing device is the world's first integrated Bluetooth-enabled blood glucose meter that will integrate seamlessly with the Doro PhoneEasy® 410gsm.

Medixine and Doro will deliver one-touch medication reminder services via the company's mobile phones. The EasyMed Reminder is an integrated service that will enable users of Doro handsets to better manage their prescription medication on a daily basis.

About Doro

Doro is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors - a growing group of people worldwide. With more than 35 years of experience in the telecom sector, Doro is today a world leader in simple, user-friendly mobile phones with sales in more than 30 countries on five continents. Doro created the Care Electronics segment and has in recent years received several international design awards. In 2010, the company had sales of SEK 633 million. Doro's shares are quoted on the OMX Nordic Exchange Stockholm, Nordic list, Small companies. Find out more about Doro at  

NOTE TO EDITORS: Doro management will be available for interviews and demo at the Orange County Convention Center in Booth #3893.

For more information, or to meet with management at International CTIA Wireless, please contact:

Christopher Lundstrom, Executive Director North America, Doro: +1-212-300-6864 or

Ivette Almeida, Grayling (Media Relations): +1-917-302-9946 or

Katarina Wenk-Bodenmiller, Grayling (Media Relations): +1-646-284-9417 or