NEW YORK, April 8, 2011 /PRNewswire/ -- Text-messaging technology leader DOTGO today announced the launch of its much-anticipated web-based publishing suite, allowing all 100 million Internet domains to take advantage of text messaging, the world's most powerful and direct marketing medium.
The new web-based interface, called DOTGO Publisher, is built on top of DOTGO's mobile markup language CMRL, the Concise Message Routing Language. With its release of the new tool, DOTGO has leveled the playing field for those seeking to use text messaging to promote their brands–from individuals and small businesses to leading media companies.
Prior to DOTGO, running a text messaging service was very expensive, time consuming, and relied on software that was either technically complex or limiting. DOTGO eliminates these obstacles, bringing text messaging to all 100 million Internet domains, by introducing two unique ideas. First, DOTGO maps the first word of any text message sent to the phone number DOTCOM (368266) to the corresponding .com Internet domain name. For example, anyone with a cell phone can access a site like google.com by texting the word "google" to the phone number DOTCOM (368266). This means all 100 million Internet domain names now have a way for their users to text them. Users of .edu, .gov, .net, and .org domains can similarly use the phone numbers DOTEDU (368338), DOTGOV (368468), DOTNET (368638), and DOTORG (368674).
Second, DOTGO has developed the first and only markup language for text messaging, called CMRL, the Concise Message Routing Language. CMRL does for text messaging what HTML does for the web: it allows web developers to author the text messaging responses for their Internet domain names. The introduction of DOTGO Publisher brings the power of CMRL and DOTGO to all non-developers, and features a site builder for authoring CMRL, a message center for broadcasting messages, and analytics for showing detailed text messaging statistics for an Internet domain name.
For individuals and businesses seeking to participate in the ever-growing mobile space, a DOTGO text messaging site provides a powerful and cost-effective new way to reach mobile users, complementing other mobile initiatives like mobile web sites and smartphone apps. As DOTGO CEO Stefan Gromoll puts it, "Every website should be able to use text messaging, since it is by far the most widely used mobile medium with the highest market penetration. With over 70% of the US market still using feature phones, text messaging remains the most effective way to stay in touch with mobile users."
Try DOTGO by texting any domain name in to DOTCOM (368266), and visit dotgo.com to set up your Internet domain name for text messaging with the new DOTGO Publisher.
DOTGO a powerful mobile publishing platform that allows any company, brand, or website to quickly, easily, and cheaply offer mobile services. DOTGO is owned and operated by New York-based technology company Scientific Media, Inc., which was founded in 2007 by Kenneth M. Lanzetta, a professor of Physics and Astronomy at Stony Brook University, and Stefan Gromoll, a former graduate student in astrophysics at Stony Brook University. DOTGO launched at DEMO in 2009, and is financed by Google Chairman, Eric Schmidt's venture fund, TomorrowVentures, Epic Ventures, and the National Science Foundation.