Double Down Interactive Takes Center Stage at G2E

President to offer insight on how world's largest casino bridges Vegas to the living room and beyond

Sep 29, 2011, 06:00 ET from Double Down Interactive, LLC

SEATTLE AND LAS VEGAS, Sept. 29, 2011 /PRNewswire/ -- Double Down Interactive President Glenn Walcott will join senior management from Las Vegas Sands, and the managing director, global head of gaming group for Goldman, Sachs & Co, among others, at the Global Gaming Expo (G2E) in Las Vegas on Wednesday, October 5.


Double Down Interactive, makers of DoubleDown Casino, has built the largest classic casino game on Facebook in less than two years. The casino game attracts nearly 4.5 million players each month on Facebook, which surpasses the number of people who visit Las Vegas on any given month by a wide margin.

Mr. Walcott will share keen perspective on the company's meteoric rise on the world's largest social network. Attendees will better understand how to utilize online micro-transactions to generate new revenue streams, and learn how casinos can promote and profit from free online games.

The company has invested millions of dollars and countless hours of development time to take classic casino style gaming and forging them with today's innovative game mechanics to create a powerhouse social game company that enjoys more than one million daily players from around the globe.


Glenn Walcott - President, Double Down Interactive, developers of the world's largest virtual casino game, the DoubleDown Casino.


Expanding Marketplace: The Value of Social Media

While casinos evolve their marketing programs to incorporate new media outlets like Twitter and Facebook, gaming technology companies are also increasingly recognizing the value of social networks for game content distribution. Meanwhile, investors and advisors alike continue the debate regarding how to evaluate the opportunities that new media will bring to the gaming sector. During this session, experts will gather to discuss the true value of these booming platforms, how they can create real revenue for casino companies and how long it will take to bring that revenue to the bottom line. Also learn how to utilize social media before, during and after the casino visit; how to move beyond mere marketing to actual revenue creation; and how content will be shared in the near vs. long term.


Room: 505, Sands Expo and Convention Center


11:45AM -12:45PM (Wednesday, October 05, 2011)

About Double Down Interactive, LLC

DoubleDown Interactive is the leading casual games developer of "fun to play" casino experiences on the Internet. With veterans from top online game companies, the team is committed to providing consumers an online casino experience that is unrivaled by anything else available. Anyone can play at the DoubleDown Casino by visiting or at Double Down Interactive is based in Seattle, Washington.

About Global Gaming Expo (G2E)

Global Gaming Expo (G2E) is the international gaming trade show and conference "by the industry and for the industry." Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E made its debut in fall 2001, defining itself as the pre-eminent show for the gaming-entertainment industry.

The AGA represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern.

Reed Exhibitions is the world's leader in organizing a wide range of events, including exhibitions, conferences, congresses and meetings. In 2006 Reed brought together more than 6 million industry professions from around the world, generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 37 fully staffed offices. Reed's portfolio of more than 460 events services 52 key industry sectors.


Hal Bringman
Skype: halbringman
Twitter: @halbringman

SOURCE Double Down Interactive, LLC