DENVER, Nov. 22, 2016 /PRNewswire/ -- Denver Mattress and The Salvation Army Intermountain Division launches its latest holiday campaign to help Coloradans in need. As in previous years, from Thanksgiving Day through Christmas Day, Denver Mattress will match each and every dollar donated up to $150,000.
This year's campaign has been aptly named, "Together Doing Even More Good" — a subtle but significant variation of The Salvation Army's popular tagline. A dedicated landing page has been created www.denvermattresscares.com to make donating simple, quick, and convenient. Denver Mattress has also contributed direct mail, e-mail, newspaper, television advertising, and in-store signage to fully support the campaign.
"We are grateful for our 17-year partnership with Denver Mattress," says divisional commander Lieutenant Colonel Daniel Starrett. "Their annual matching campaign enables the Intermountain Division to better address the diverse needs of those in our community." Starrett adds, "While The Salvation Army's Red Kettle Campaign has become a holiday tradition nationwide, those of us here in Colorado think the same about our ongoing holiday campaign with Denver Mattress."
About The Salvation Army
The Salvation Army has been meeting the needs of individuals, families, and communities in Colorado since 1887. The helpless, hopeless, and needy rely on The Salvation Army for food, clothing, shelter, encouragement, comfort, and prayer. The Salvation Army also provides education, childcare, eldercare, gang intervention, athletics, character building, alcohol/substance abuse rehabilitation, and emergency response to natural disasters.
About Denver Mattress
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By having a single factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a lower cost than multiple factory producers. Denver Mattress along with Sofa Mart, Oak Express, and Bedroom Expressions are make up the four specialty stores within Furniture Row. A Better Tomorrow Starts Tonight.®
Contact: John Knippenberg | Furniture Row Marketing
SOURCE Denver Mattress