DoubleVerify Announces Enhanced Digital Video Quality Solution Proven to Minimize Non-Human Traffic
Tremor Video achieves breakthrough results -- less than 1% bot fraud across platform
Apr 23, 2015, 09:00 ET
NEW YORK, April 23, 2015 /PRNewswire/ -- DoubleVerify, the recognized leader in digital performance solutions, today announced their new digital video quality solution proven to combat the rapidly changing tactics that drive non-human traffic. The enhanced DV solution significantly improves the accuracy and speed of bot detection necessary to eliminate non-human traffic from digital video advertising.
Bots have shown to mask their identity within days of detection. The new DV Video quality solution combats the most sophisticated bots by accurately pinpointing non-human traffic and rapidly signaling their identity across the digital advertising ecosystem. Tremor Video (NYSE: TRMR), a leading video advertising performance platform, recently upgraded its prevention capabilities to be the first to integrate the DV video quality solution and has already seen impressive results over the last month, nearly eliminating non-human traffic across their platform.
"Tremor Video has long been focused on building a premium video marketplace, providing our clients with the highest quality environments, the most effective placements and complete transparency around what's working and why," said David Cooper, Tremor Video's Director of Network Quality. "While individual campaign results may vary, in our first month of using the new implementation of DV bot fraud detection, their post-buy data shows that we're already seeing less than 1% bot traffic across all managed and self-service campaigns -- including our DSP – of desktop video inventory. This is promising in our effort to create the highest-quality environments for our partners."
DV network wide bot fraud protection is a critical part of the DV inventory quality management suite, which drives insights across key dimensions – ad viewability, brand safety, fraud protection, and masked inventory. To learn more about DV Impression Quality solutions, visit doubleverify.com.
About DoubleVerify
DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world's largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.
About Tremor Video
Tremor Video (NYSE: TRMR) helps make every advertising moment more relevant for consumers. The company's heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
SOURCE DoubleVerify