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DoubleVerify nimmt deutschen Betrieb unter der Leitung von Olaf Mahr auf
  • USA - Français
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News provided by

DoubleVerify

Sep 13, 2017, 05:30 ET

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DV vergrößert weiterhin europäische Präsenz

KÖLN, Deutschland, 13. September 2017 /PRNewswire/ --(DMEXCO) -- DoubleVerify (DV), ein führender Anbieter von digitaler Medienforschungs-Software und -Analytik, kündigte heute an, dass der digitale Experte Olaf Mahr dem Unternehmen beigetreten ist, um den Deutschlandbetrieb mit Sitz in Berlin zu führen. Diese Ernennung ist Teil der Bemühungen des Unternehmens, seine globale Präsenz auszuweiten.

„Digitale Werbetransparenz über jeden Markt und jede Plattform hinweg bieten zu können, ist entscheidend, um vollständige Markensicherheit zu gewährleisten – ein Bedürfnis, das v.a. für unsere Kunden akut ist, die Werbung in Europa schalten", so Wayne Gattinella, President und CEO von DoubleVerify. „Olafs Erfahrung und Führungskompetenzen werden unseren Bemühungen zugutekommen, unsere Reichweite für Kunden in der gesamten Region auszudehnen."

Olaf tritt DV als Managing Director bei und ist für die Leitung der regionalen Vertriebs- und Marketingbemühungen des Unternehmens in Deutschland verantwortlich. Olaf bringt in DV 18 Jahre Erfahrung im digitalen Markt ein, wo er zuletzt für einen Adtech-Anbieter die Vertriebsaktivitäten in Deutschland, Österreich, der Schweiz, den nordischen Ländern und Osteuropa geleitet hat. Davor war er als CEO der VoodooVideo AG tätig, ein in Hamburg ansässiges Videounternehmen mit urheberrechtlich geschützter Player-Technologie und Netzwerk. Zuvor gründete er als Managing Partner die pilot 1/0 GmbH, eine der größten unabhängigen Online-Medienagenturen in Deutschland.

„Ich bin schon seit einiger Zeit im Bereich digitale Werbung in Europa tätig und ich verstehe die Komplexität, denen Marken in diesem Markt ausgesetzt sind – und zwar alle Aspekte, die sich von Betrug über Sichtbarkeit bis auf Bindung beziehen", sagte Olaf. „Ich habe seit langem großen Respekt vor DV und seinen außergewöhnlichen Technologielösungen und es könnte keinen besseren Zeitpunkt geben, dem Team beizutreten, da wir mit einer zunehmenden Bedrohung von Werbebetrug und falschen Nachrichten konfrontiert sind."

Um mit Olaf in Kontakt zu treten und mehr über DV zu erfahren, besuchen Sie bitte DV auf der DMEXCO in Halle 8, Stand C057.

Informationen zu DoubleVerify

DV ist der führende unabhängige Anbieter von Marktforschungs-Software, -Daten und -Analytik, durch die die Qualität und Effektivität digitaler Medien für die weltweit größten Marken und Medienplattformen authentifiziert werden. DV bietet Medientransparenz und -haftung, um das höchste Maß an Druckqualität für maximale Werbewirkung zu liefern. Seit 2008 hat DV Hunderten von Fortune 500-Unternehmen geholfen, ihre Medienausgaben gewinnbringend anzulegen, um branchenführende Lösungen über das digitale Ökosystem hinweg zu liefern, die zur Förderung der Branche beitragen. Erfahren Sie mehr auf doubleverify.com.

DoubleVerify
Susan Zemlyakova
212-631-2022
[email protected]

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http://www.doubleverify.com

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