NEW YORK, Oct. 24, 2014 /PRNewswire/ -- Douglas Elliman Real Estate and the New York Knickerbockers today announced a multiyear marketing partnership that makes New York's largest residential brokerage the exclusive title partner of Madison Square Garden's famed Celebrity Row.
As a proud partner of the New York Knicks, the exclusive seating area that is noted for its courtside celebrities and luminaries will be known as Douglas Elliman Celebrity Row beginning this season. Douglas Elliman will have branding around the courtside seats, and will be featured in the "Celebrity Row Lookbook" on NYKnicks.com and in Knicks social media posts relating to Celebrity Row. During Knicks home game, Douglas Elliman will have a significant position during halftime, receive courtside signage and prime placement on GardenVision, the arena's center-hung multi-media display.
In addition to branding Celebrity Row during Knicks games, Douglas Elliman will simultaneously launch comprehensive advertising and social media campaigns, as well as an events program to promote the marketing initiative.
"Douglas Elliman has a long history of helping pro-athletes find homes off the court, and now we're bringing that same support to our home court," says Howard M. Lorber, Chairman of Douglas Elliman. "This partnership is about two great brands coming together to promote what makes New York one of the best cities in the world. The Garden is an iconic property that has set the stage for so many legendary New York stories."
"As an iconic New York brand, Douglas Elliman is an ideal partner for the Knicks, and we are confident this partnership will provide them with powerful exposure," said Ron Skotarczak, executive vice president of marketing partnerships, The Madison Square Garden Company. "As the title partner for Celebrity Row, Douglas Elliman will have a unique presence at Madison Square Garden that will connect them with passionate Knicks fans in the arena and around the tri-state area in an authentic way."
"This is an extraordinary opportunity, and we couldn't be prouder," adds Dottie Herman, President & CEO of Douglas Elliman. "We are continuing a great New York tradition, supporting our great hometown team and welcoming some of the world's biggest names to our home court. It's a win-win for everyone."
ABOUT DOUGLAS ELLIMAN REAL ESTATE
Douglas Elliman Real Estate is New York's largest residential brokerage, with over 75 offices in New York City, Long Island, the Hamptons, and Westchester/Putnam. In addition, Douglas Elliman has a significant presence in South Florida, Beverly Hills, and Southern Connecticut, with more than 5,000 real estate agents in its network. Moreover, they have a strategic international global alliance with London-based Knight Frank LLP for residential business in all of their luxury markets. Douglas Elliman ranked in the top four of all real estate companies in the nation from 2007 through 2014. The company also controls a portfolio of real estate services, including Douglas Elliman Development Marketing, Manhattan's largest residential property manager, Douglas Elliman Property Management, as well as DE Commercial and DE Title. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, visit the Douglas Elliman site at www.elliman.com
ABOUT THE MADISON SQUARE GARDEN COMPANY
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.
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SOURCE Douglas Elliman Real Estate