Douglas Elliman Development Marketing Continues Relationship With Greenland USA To Exclusively Handle Sales And Marketing For Phase II Of Metropolis Los Angeles

LOS ANGELES, Dec. 22, 2014 /PRNewswire/ -- Douglas Elliman Development Marketing announced today that it has been selected to exclusively handle sales and marketing for the second phase of Metropolis Los Angeles, the $1 billion-dollar mixed-use project under development in Downtown Los Angeles. Slated to be the largest mixed-use site on the West Coast, the second phase of the high-profile development will house over 500 condominium residences.    

Announced in the wake of a competitive bidding process, developer Greenland US Holding Inc., a subsidiary of Greenland Group, China's largest diversified company, will continue its successful relationship with Douglas Elliman Development Marketing.

"We are extremely proud to continue to be part of Metropolis Los Angeles. This is a significant project for Greenland US Holding, for Douglas Elliman, and for the people of Los Angeles," said Susan de Franca, President  & CEO, Douglas Elliman Development Marketing.

"We have had enormous success since we entered the Los Angeles market," added Howard M. Lorber, Chairman, Douglas Elliman Real Estate. "This solidifies Douglas Elliman as a major force in Southern California real estate."

A 6.33-acre mixed-use destination, The Metropolis Los Angeles is being developed in stages. Construction on Phase I, a high-rise hotel and condominium tower, is slated for completion in the fall of 2016. Phase II broke ground earlier this month and will be delivered approximately one year later from Phase I.  Plans for the third and final phase will be announced at a later date.

"This second appointment signifies the continuation of Elliman's exciting work on the West Coast of the United States," said Horacio LeDon, President of Douglas Elliman Development Marketing. "We expect sales to be as swift as they were with the first phase of marketing."

"Douglas Elliman is delighted to continue working with Greenland USA as this project expands," added Michael Altneu, Vice President of Marketing. "Our collaboration has been a successful one and we anticipate accomplishing record setting milestones as we move forward."

Spanning a full city block in Downtown Los Angeles, the Metropolis site strategically borders the Harbor Freeway and is situated between the Financial District to the north and the L.A. Live Hotel and Entertainment complex, including the Staples Center and the Los Angeles Convention Center, to the south.

ABOUT DOUGLAS ELLIMAN DEVELOPMENT MARKETING
Douglas Elliman Development Marketing, a branch of Douglas Elliman Real Estate, offers unmatched sales, leasing and marketing expertise for properties throughout New York City, Long Island, Westchester the Hamptons, Los Angeles, South Florida as well as throughout the United States and internationally. The firm ranks amongst New York City's most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, the Elliman team offers a multidisciplinary approach that encompasses every aspect of real estate including comprehensive in-house research, product development, marketing and sales, operations, property management, and mortgage financing. Through a strategic global alliance with Knight Frank Residential, the world's largest privately owned property consultancy, the company markets their properties to global audiences in 52 countries across six continents.

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SOURCE Douglas Elliman Real Estate

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