DOVE® Chocolate Enrobed Pretzels to Debut with Limited First Crunch Club Premiere Preorder

New Milk Chocolate and Dark Chocolate varieties bring together smooth DOVE® Chocolate and the satisfying salty crunch of pretzels

MAMARONECK, N.Y., Sept. 22, 2026 /PRNewswire/ -- A classic sweet-and-salty combination is getting the DOVE® treatment.

Snack Iconic today announced the upcoming debut of DOVE® Chocolate Enrobed Pretzels, pairing crunchy pretzels with smooth DOVE® Chocolate in Milk Chocolate and Dark Chocolate varieties.

Before broader retail distribution, chocolate lovers can be among the first to try them through Snack Iconic's limited First Crunch Club Premiere preorder, available now exclusively at SnackIconic.com.

The limited-edition $119 Premiere Package includes eight 2.5 oz bags of DOVE® Milk Chocolate Enrobed Pretzels, eight 2.5 oz bags of DOVE® Dark Chocolate Enrobed Pretzels, two limited-edition First Crunch Club airtight collectible tins, two DOVE® Chocolate bars, premium gift packaging and free shipping.

Consumers who preorder during the founding launch period will also become First Crunch Club Founding Members, giving them first access to future limited Snack Iconic product drops. Preorders are expected to ship in January 2027.

"DOVE has an incredibly passionate consumer following, and we wanted to create a way for those fans to experience this launch that felt more special than simply waiting for the product to arrive on shelf," said Phil Gorman, Founder and CEO of Snack Iconic. "The First Crunch Club Premiere Package gives consumers first access to both varieties, collectible packaging they can continue to use, and a front-row seat to what we're bringing to market next."

DOVE® Milk Chocolate Enrobed Pretzels combine crunchy pretzels with smooth, creamy milk chocolate, while DOVE® Dark Chocolate Enrobed Pretzels pair the same satisfying pretzel crunch with rich dark chocolate.

The launch also introduces First Crunch Club, Snack Iconic's early-access platform for limited snack launches from iconic consumer brands. Future drops are expected to feature limited-edition product collections, collectible packaging and early access to select new Snack Iconic launches.

The DOVE® Chocolate Pretzel Premiere Package is the founding First Crunch Club release. Each limited-edition airtight tin includes a QR code connecting members to future First Crunch Club drops, product reorders and early-access opportunities.

Following the Premiere release, DOVE® Milk Chocolate Enrobed Pretzels and DOVE® Dark Chocolate Enrobed Pretzels are expected to begin rolling out at participating convenience retailers in 2027, with additional distribution planned to follow.

Consumers can preorder the limited First Crunch Club Premiere Package now at SnackIconic.com.

About Snack Iconic

Snack Iconic develops new snack products in partnership with iconic consumer brands, creating new ways for consumers to experience brands they already know and love across categories, channels and snacking occasions.

© Mars or Affiliates. DOVE Brand used under license. DOVE® is a registered trademark used under license.

Media Contact:
Phil Gorman, CEO
(619) 602-2374
[email protected]

SOURCE Snack Iconic