Dove Hair Care and Broadway Star Idina Menzel Give One of America's Favorite Singing Groups a Brush With Greatness

ENGLEWOOD CLIFFS, N.J., Oct. 27 /PRNewswire/ -- Dove Hair Care and award-winning actress and singer Idina Menzel invite America's best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The "Dove Hair Care Brush with Greatness Sing4All" video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song "My Favorite Things" live onstage at the Radio City Christmas Spectacular on December 28, 2010.

"As a performer on Broadway, TV and in film, the hot set lights and constant styling have certainly damaged my hair, but Dove takes care of the damage so I can keep focused on one of my favorite things – singing," said Menzel.  "I am excited to help choirs, glee clubs and singing groups around the country win a chance for their own brush with greatness and an opportunity to showcase their incredible musical talent."

HOW IT WORKS:

Beginning today through November 21, groups of 3 to 10 people are invited to submit a video performance featuring the complete lyrics to "My Favorite Things" from "The Sound of Music." Viewers are encouraged to vote on their favorite video performance at DoveSing4All.com to help determine the four finalist teams.

On December 3, the four final teams will be announced, and each will receive a gift package from Dove Hair Care and a personal coaching session (via video conference) with Broadway icon Idina Menzel.  From December 3rd - 20th viewers will vote for their favorite of the final four videos at DoveSing4All.com to determine the Grand Prize Winners.  The Grand Prize winning team will be announced on December 22 and will have the ultimate experience of performing "My Favorite Things" as the opening act at the Radio City Christmas Spectacular on December 28 in New York City.

"We are thrilled to offer America's singing groups an amazing opportunity to celebrate one of their favorite things and showcase their talents on such a prestigious stage," said David Rubin, Dove Hair Care Marketing Director. "The contest reflects our philosophy of encouraging women to focus on doing their own favorite things because Dove takes care of their hair damage."

Entries must include at least 3 and no more than 10 on-camera participants – 13 years of age or over.  The complete, original lyrics to "My Favorite Things" along with the Official Contest Rules are available on DoveSing4All.com.

Reinvented Dove Hair Care

The entire Dove Hair Care line has been reinvented with a new formula containing Fiber Actives.  It also continues to include Micro Moisture serum to protect against and repair hair damage for beautifully smooth hair. In addition to the new formula, the line features a new look with premium-looking, sleek satin white bottles and an updated scent that includes fruity, floral and woody fragrance notes. Dove Hair Care takes care of the damage so women can keep doing their favorite things, be it styling, bleaching, straightening, driving with the convertible top down, or wearing a ponytail. The collection is available in food, drug, mass and club retailers.

About Dove

Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product(1), which includes beauty bars, body washes, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.

About Unilever North America

Unilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009.  For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com. 

(1)  AC Nielsen (2004)

SOURCE Unilever North America