CANNES, France, June 20, 2017 /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association (DPAA) announced today at the Cannes Lions Festival of Creativity that Andreas Soupliotis, Founder & CEO of Ayuda[x], has been elected to the Board of Directors. The DPAA is leading a contingent of digital out-of-home (DOOH) executives on a customized Cannes Lions experience, including high level brand meetings, access to VIP events and yacht hospitality.
"Andreas is a great addition to our Board of Directors," said Barry Frey, President & CEO of DPAA. "Our Board meetings bring together some of the most innovative, creative and forward-thinking minds in the DOOH industries, and Andreas' presence will add great value to our discussions. I am so appreciative of the Board's counsel, support and friendship as we work together to help our sector grow and garner its rightful share of advertising budgets."
Soupliotis commented on his election: "I am thrilled to join the DPAA Board of Directors. Over the past few years, the DPAA has grown into the most advanced association for DOOH media. The association has aligned our industry with mobile, video and data partnerships that are paving the foundation for a new generation of programmatically enabled DOOH advertising. I graciously accept this election and look forward to assisting the Board on this exciting trajectory for our industry."
Other DPAA Board members are Don Allman, President & CEO, Intersection; José Avalos, VP, Retail & Digital Signage Worldwide Director, Intel; Marc Kidd, Chief Executive Officer, Captivate Network; Peter Krieger, President & Chief Operating Officer, Adspace Networks; Mike Maas, Chief Executive Officer, AMI Entertainment; John Partilla, Chief Executive Officer, Screenvision; and Burr Smith, Chairman & Chief Executive Officer, BroadSign.
François de Gaspé Beaubien, Chairman & Chief Operating Officer of Zoom Media, is Chairman of the Board. He has held that position since 2013 and has been a Board member since 2006.
The DPAA Board of Directors, which meets quarterly, provides strategy and direction for the association. Elected by the general membership, the Board consists of leaders in the DOOH space who work collectively to shape and strengthen the industry.
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. In addition to its Cannes experience, the DPAA leads members on an annual curated tour/experience at CES in Las Vegas every January.
Ayuda[x] is a marketing technology company that helps marketers target consumers based on where they are and places they've been. Ayuda[x] consists of a platform and go-to-mobile market strategy. The full ad tech platform includes an SSP for DOOH media owners, an ad exchange, a DOOH ad server, and a cross-screen DSP.
For more information please visit www.ayudax.com
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA's annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Mark Braff (for DPAA)
Braff Communications LLC
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SOURCE Digital Place Based Advertising Association (DPAA)