Dr. Bronner's Transforms Iconic Soap Label into Agitprop to Support GMO Labeling & Yes on I-522 Campaign in Washington

Quart-Size Liquid Soap Bottles with Limited Edition Label in Stores Across the USA in Fall 2013

ESCONDIDO, Calif., July 17, 2013 /PRNewswire-USNewswire/ -- Dr. Bronner's Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America and advocate for sustainable agriculture, has created a special agitprop label for its quart-size liquid soaps in support of GMO labeling and the Washington state voter initiative to label GMOs, Yes on I-522 "The Washington Right to Know Genetically Engineered Food Act." Natural product stores throughout all 50 states and Dr. Bronner's webstore will stock the limited edition soap label starting in late September through November of 2013. An image of the special 'GMO Info' label is available at: http://www.drbronner.com/pdf/32oz_Yeson522_Liquid_Soaps.pdf.

"Genetic engineering of food crops is a pesticide industry boondoggle. Rather than help farmers move to more sustainable, less chemical intensive agriculture, genetic engineering has resulted in huge increases in pesticide use and residues in our food. Americans need to wake up to the secret changes chemical companies are making to our food and demand transparency in food labeling. The goal of our special 'GMO Info' label is to educate the public on the importance of mandatory GMO labeling, and encourage everyone to educate, donate, volunteer, and become involved at both the state and national levels in the growing movement to label genetically engineered foods," says David Bronner, President of Dr. Bronner's Magic Soaps. "In America, we have the right to information about the foods we buy and consume: sodium and fat levels, whether flavors and additives are artificial, whether salmon is wild or farm raised, what country a food comes from. We should also know if food is genetically engineered to make informed decisions about what we eat and feed our families."

Last year, Dr. Bronner's Magic Soaps joined a diverse, grassroots coalition of consumer groups, health advocates and environmentalists in California in support of Proposition 37. Pesticide and junk food manufacturers spent over $44 million to narrowly defeat the initiative with deceptive advertising. Despite its defeat, Proposition 37 sparked a national movement for the right to know whether foods contain GMOs, with states around the country considering or enacting legislation to do so. Connecticut and Maine have already passed GMO labeling laws, which, as stipulated in the legislation, will go into effect once at least five more New England states also pass such laws. Washington state is the next battleground, with major agricultural sectors concerned that unlabeled genetically engineered wheat, apples, and salmon will compromise consumer trust in these foods.  Genetically engineered wheat recently found in Oregon has disrupted US wheat exports to Korea and Japan, which are among the 64 countries that already require GMO labeling.

"Chemical companies genetically engineer DNA from bacteria into food crops to either produce or tolerate the pesticides they sell," explains Bronner. "Overuse of pesticide is creating resistant superweeds and superbugs, which leads to more pesticides being sprayed. Now chemical companies like Monsanto and Dow are engineering resistance in food crops to much more toxic weed killers like Dicamba and 2,4-D, the main ingredient in Agent Orange," Bronner concludes.

Dr. Bronner's Magic Soaps' commitment to healthy and sustainable agriculture, corporate accountability, and consumers' right to know is part of the company's mission to put into practice the social and ecological principles that inform Dr. Bronner's philosophy printed on the company's iconic soap labels.

For further information on Dr. Bronner's Magic Soaps, including a list of stores featuring the special 'GMO Info' labels, please visit: http://www.drbronner.com.

SOURCE Dr. Bronner's Magic Soaps