Dr. Brown's Gives Parents Choice and Convenience with New Options for Award-Winning Bottle
- First new bottle enables happy feeding with or without internal vent system -
Jun 17, 2015, 10:00 ET
ST. LOUIS, June 17, 2015 /PRNewswire/ -- For nearly 20 years, parents have relied on the award-winning Dr. Brown's Natural Flow® Bottle to help keep their little ones happy and healthy, because Dr. Brown's understands the importance of giving infants the very best in feeding.
Now, Dr. Brown's introduces a new bottle, the Options™ Bottle, to its growing line of feeding products. This thoughtfully-designed bottle allows parents to choose whether to use the bottle with or without the internal vent, while still providing the nutrition benefits and comfort of the original Dr. Brown's Natural Flow® Bottles.
"We aim to provide more choices for parents, while still offering them the very best options for healthy and happy feeding," said Dr. Brown's Marketing Director Jesse Lehnhoff. "While we recommend using the vent system to experience the full health benefits of our new bottle, some moms and dads find removing the vent a convenient choice that still allows for paced feeding for their growing babies."
Like Dr. Brown's Natural Flow Bottles, the Options Bottle internal vent system re-routes the flow of air into the vent tube, bypassing the milk. This system prevents air bubble oxidation, vacuum pressure and nipple collapse. Preventing milk aeration aids in baby's digestion and helps reduce feeding problems such as spit-up, burping and gas. It also helps preserve vitamins crucial for infant health, including vitamins C, A and E.
The bottle's super-soft, high-grade silicone nipple, combined with the internal vent system, allows baby to feed comfortably while milk flows freely. This makes the bottle the closest alternative to breastfeeding. Like all Dr. Brown's products, the Options Bottle is designed to grow with baby; parents may choose the convenience of removing the internal vent to create a paced milk flow as baby's feeding develops and matures.
The Options Bottle is available in 4- and 8-ounce sizes, and fits most breast pumps. Caregivers can select from six levels of nipples for flow rates tailored to different ages, from preemies through nine months and beyond. The new bottle, along with the full line of Dr. Brown's products, is now available at independent and mass retail stores.
For further information about the Dr. Brown's Options Bottle, visit www.drbrownsbaby.com. Also, find Dr. Brown's on social media at Instagram, Twitter, Facebook, YouTube and Pinterest.
About Dr. Brown's
At Dr. Brown's, infant feeding is all we do. We are dedicated to providing thoughtfully-designed, thoroughly researched, healthful feeding products for baby. The Dr. Brown's family of baby bottles and bottle accessories, breastfeeding products, pacifiers, teethers, healthy wipes, cups and solid feeding innovations help ensure happy feeding for the littlest members of the family. Parents voted the Dr. Brown's Natural Flow Standard Bottle as the Best Baby Bottle in the BabyCenter 2015 Moms' Picks. Dr. Brown's products are available at baby specialty, pharmacy and online retailers worldwide. For more information, visit www.drbrownsbaby.com.
SOURCE Dr. Brown’s
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