Dr Dent Expands TikTok Shop Affiliate Programme to the UK with Vidsight

Oral care brand Dr Dent has renewed its partnership with UK AI company Vidsight following a successful US pilot, extending the platform to its UK TikTok Shop.

LONDON, Oct. 21, 2026 /PRNewswire/ -- Oral care brand Dr Dent, which became the number one product on TikTok Shop in the US earlier this year, has expanded its partnership with Vidsight, the UK-based AI platform for TikTok Shop brands, to its UK affiliate programme following a successful pilot in the US.

Dr Dent is one of the fastest-growing brands on TikTok Shop. It grew from zero to £5 million in UK GMV in its first 12 months, then launched in the US in November 2025, reaching $2.6 million in 30-day rolling GMV within 90 days and the number one product spot on the platform in February 2026.

Vidsight connects directly to a brand's affiliate community, giving every creator a personalised brief and real-time trend alerts, and automating day-to-day support such as common questions, sample requests, promo links and compliance. Following a successful pilot with its US affiliates, Dr Dent renewed the partnership and has now extended Vidsight to its UK TikTok Shop.

James Kirkham, Founder of Vidsight, said: "As affiliate programmes grow into the thousands, it becomes realistically impossible for brands to keep close tabs on every affiliate, so one-to-one support ends up limited to the top few, typically retainer creators. But the other 95% of affiliates still deliver a huge share of GMV, and Vidsight lets brands maximise it. We give every creator a portal tailored to the intersection of what drives GMV for the brand and what resonates with their own audience, with integrations into Discord, Lark and more, and real-time notifications as hooks, formats and videos gain and lose momentum. If you're still briefing your affiliates with a one size fits all approach, it's time for an upgrade."

About Vidsight

Vidsight (vidsight.ai) is an AI platform for brands selling on TikTok Shop. It delivers personalised affiliate briefs, real-time trend alerts and automated affiliate support directly inside brands' creator communities. Vidsight is an official TikTok Shop partner, working directly with first-party TikTok Shop data. Vidsight Ltd is based in the UK and works with brands in the US and UK.

Media contact: James Kirkham, [email protected], +44 7368 999794

SOURCE Vidsight