Dr. Elsey's Expands National Directive for Feline Health and Reform

NEW YORK, June 17, 2025 /PRNewswire/ -- Amid growing concern over the continued marginalization of feline health within the veterinary care system, a leading voice in the pet care industry is stepping up. Dr. Elsey's, the veterinarian-founded brand long known for pioneering science-based solutions for cats, is increasing its investment and intensifying its national commitment to public education and feline health reform, as reported to News7Health.

While cats now outnumber dogs as household companions in the U.S.—with more than 58 million felines living in American homes, according to the AVMA—they remain strikingly underserved. National data reveals that cats are 30% less likely than dogs to receive annual veterinary care. Experts point to a potent combination of logistical challenges, behavioral misconceptions, and entrenched cultural bias as the driving forces behind this care disparity.

Dr. Elsey's is responding not just with innovative products, but with purpose, as the company did in ceasing its marketing of potentially unhealthful scented cat litter.

The company has expanded its support for educational outreach efforts aimed at correcting the most dangerous myths surrounding feline wellness. These efforts now include and will be increasing multi-platform campaigns targeting cat guardians, veterinarians, and shelter networks alike—with a focus on decoding the often-misunderstood behaviors that can signal serious medical issues.

"Cats rarely present their symptoms loudly," said Dr. Lance Colbert, veterinary medical analyst for News7Health. "Too often, signs of illness are dismissed as moodiness, aging, or behavioral quirks. But behind that 'grumpy' cat may be chronic dental pain, urinary inflammation, or degenerative joint disease that's been ignored for years."

A recent report by the AAFP revealed that 60% of cat guardians misinterpret or fail to notice signs of chronic pain. Additional studies from the Bayer Veterinary Care Usage Study show that over half of cat owners believe their pets require fewer checkups than dogs, despite evidence to the contrary. The consequences are measurable: late diagnoses, shortened lifespans, and preventable suffering.

Dr. Elsey's ongoing advocacy and sponsorship of feline health research has supported clinical studies on urinary tract health, feline stress behavior, and shelter-based population management. But the brand's current efforts are aimed at breaking the silence around feline suffering in the general public.

Rooted in the philosophy of its founder—a feline-only veterinarian with over 40 years of clinical experience—the brand's approach fuses medical rigor with a fierce advocacy for the misunderstood. Dr. Elsey's educational contributions for the benefit of cat lovers, cat guardians, and even feline veterinarians have been, and continue to be, extensive, and are unsurpassed in the field.

From combatting the misconception that litter box problems are merely behavioral to shedding light on the subtle signs of pain that most pet owners miss, Dr. Elsey's is establishing itself as one of the rare companies actively reshaping how America sees—and treats—its cats.

In an era of pet care dominated by marketing hype and influencer trends, Dr. Elsey's continues to carve a different path: one grounded in data, veterinary ethics, and a moral obligation to speak for those who cannot.

For more information about Dr. Elsey's, its products, and its principles, visit the company's website at www.drelseys.com.

About News7Health
News7Health is a national independent health reporting platform dedicated to clinical accuracy, public literacy, and investigative coverage of issues affecting human and animal well-being.

Media Contact:
Dr. Lance Colbert
[email protected]
347-987-1204

SOURCE News7Health; Dr. Elsey's