PLANO, Texas, March 31, 2011 /PRNewswire/ -- Combining superpowers with Marvel Studios, Dr Pepper today announced its sponsorship of "Thor," the highly anticipated feature film, with the launch of its Quest for the Can consumer promotion. Beginning March 31, Dr Pepper fans across the country can unleash the power of Thor and win the ultimate Super Hero powers of flight, speed and strength by locating one of the limited-edition Dr Pepper Hammer cans or caps and entering the winning code at DrPepper.com.  

"Dr Pepper is thrilled to extend its partnership with Marvel and give our fans the chance to become part of the 'Thor' adventure," said Dave Fleming, director of marketing for Dr Pepper. "Our fans have expressed a thirst for superpowered experiences that go above and beyond, which is exactly what we're giving them through the Dr Pepper Quest for the Can promotion."

With the power of flight, Dr Pepper fans can rule the skies during a ride in an authentic fighter jet. With the power of speed, fans can shatter the 200 mph barrier during a ride in a supercar. With the power of strength, fans receive personal training sessions that can turn their body into the same Super Hero shape of "Thor" star Chris Hemsworth.

Every code found on collectible Dr Pepper Hammer cans and caps is a winner – by registering with their code on DrPepper.com, Dr Pepper fans will also receive a free one-month subscription to Marvel Digital Comics. While only a few lucky fans will win the ultimate Super Hero experience, Dr Pepper fans also have the chance to win additional prizes such as 3-D televisions, airline gift cards, premium movie tickets or a year's supply of Dr Pepper.

To promote the Dr Pepper Quest for the Can, Stan Lee, the co-creator of "Thor" will make cameo appearances in new Dr Pepper television advertising. With Lee as a knowing onlooker, the new commercial shows an unsuspecting Dr Pepper fan assisted accidentally by Thor at obtaining a limited edition Dr Pepper Hammer Can. Created by Deutsch LA, the commercial begins airing on April 18.

The movie partnership also includes limited-edition Dr Pepper cans featuring "Thor" characters. For more information, to request free codes or to redeem codes found on specially marked Dr Pepper products, visit DrPepper.com. No purchase necessary. Requests for free codes must be received by and promotion ends 6/30/11. Codes must be redeemed by July 31, 2011. Subject to full Official Rules. "Thor" opens nationwide on May 6, 2011.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE :DPS ), is the oldest major soft drink in the United States.  Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste.  The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean.  For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com

Thor, the Movie © 2011 MVL Film Finance LLC. Marvel, Thor, all character names and their distinctive likenesses: TM & © 2011 Marvel Entertainment, LLC and its subsidiaries. www.marvel.com. All Rights Reserved.   Super Hero(es) is a co-owned registered trademark.

SOURCE Dr Pepper