VERGENNES, Vt., Feb. 25, 2013 /PRNewswire/ -- In an effort to attract a new segment of younger buyers, DR Power Equipment recently announced its plans to create new lower horsepower models which will compete directly with those offered at box stores like Home Depot and Sears. Product lines affected by this change include the DR Trimmer/Mower, the DR Field and Brush Mower (walk and tow behind lines), and the DR Roto-Hog tillers.
DR Power Equipment, which built its brand offering high quality power equipment to home owners is taking a more competitive stance in the marketplace for 2013. Fully intending to still offer the best quality equipment for the homeowner, DR is now widening its offering to make its products more accessible to more people.
"Historically, DR Power Equipment has done a phenomenal job creating products that are great for people who either have a fair amount of land or can afford the 'best in class' equipment," says Joe Perrotto, CEO of Country Home Products, the parent company for DR Power Equipment. "However, as we all know, the American homeowner is faced with more financial challenges than they were 20 years ago. DR Power wants to be as available to the smaller property owner or new home buyer as any other brand they can buy today. If we can design smaller models at a lower price point and still offer DR brand quality, we will be staying true to our mission of making the experience of caring for your property a better one."
Additions to the DR® Power Equipment line-up include:
- DR® 6.5 Premier Trimmer/Mower (6.50 FPT Kohler engine and a 22" cutting width. Currently priced at $349.99)
- DR® 12.5 Pro Model Field and Brush Mower (Self-propelled model features a 12.5 HP Briggs & Stratton OHV engine and cuts 4-foot high grass, 8-foot high weeds and brush, and 2-inch thick saplings. Accepts all optional attachments. Currently priced at $1,999.99)
- DR® 12.5 Premier Field and Brush Mower (Tow-behind model has a 12.5 HP Briggs & Stratton engine and cuts 4-foot high grass, 8-foot high weeds and brush, and up to 1-inch thick saplings. Currently priced at $1,999.99)
- DR® Premier Roto-HogTM Power Tiller (Tow-behind unit features a Briggs & Stratton OHV engine and 12 steel bolo tines. Manual lever allows changes to tilling depth. Currently priced at $1,499.99)
About DR® Power Equipment
DR® Power Equipment, a division of Country Home Products, Inc., the premier developer and marketer of professional-grade outdoor equipment for residential use, was founded in 1985 in Charlotte, Vermont. Today it occupies three facilities and employs 220 people. For more information on its complete line of power equipment, visit the web site at www.drpower.com.
PRODUCT PHOTOS AND DEMONSTRATIONS ARE AVAILABLE. For more information on DR® POWER EQUIPMENT please contact Julia Gilbert at 802-877-1201 ext 1118.
802-877-1201 ext 1118
SOURCE DR Power Equipment