DraftKings Kicks Off NFL Season with One Billion Dollar Lineup Challenge

Aug 14, 2017, 14:14 ET from DraftKings, Inc.

BOSTON, Aug. 14, 2017 /PRNewswire/ -- DraftKings, Inc. today announced the start of the 2017-2018 NFL season for daily fantasy football with a ground-breaking "Billion Dollar Lineup" challenge. Beginning August 14, DraftKings' Billion Dollar Lineup game gives football fans an opportunity to win $1 billion in the first week of NFL matchups by building the perfect fantasy lineup.

"For the last five NFL seasons, DraftKings has led the way in innovation and breakthrough ideas creating the game inside the game that only daily fantasy sports can provide," said Janet Holian, Chief Marketing Officer of DraftKings. "This year, the Billion Dollar Lineup is the ultimate opportunity for players to test their skills and kick off the new NFL season with the potential to win $1 billion."

Creating this flawless lineup and scoring the maximum number of possible fantasy points will be the greatest test of skill for DraftKings fans. To enter, players must draft the perfect lineup in DraftKings' free $100,000 contest. DraftKings will calculate the perfect lineup by determining all possible valid lineup combinations given the NFL Week 1 results under the normal salary cap and roster restrictions. The perfect lineup will be the highest possible scoring lineup. Entries will be limited to one per person, with a maximum number of total entries capped at 5 million. All lineups must be submitted by kickoff at 1PM ET on September 10, 2017.

The Billion Dollar Lineup payout is guaranteed by a consortium of major insurance companies from around the world that combined are worth more than $250 billion. DraftKings' Billion Dollar Lineup is completely free to play and open to residents of all 50 U.S. states and the District of Columbia, along with Canada (excluding Quebec), the United Kingdom, and Germany.

For more on the Billion Dollar Lineup challenge, visit https://www.draftkings.com/billion-dollar-lineup.

About DraftKings
DraftKings is an innovative sports-tech entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports in the U.S., Canada, United Kingdom, Malta and Germany. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings makes sports better and better sports fans by creating the 'Game Inside the Game.'

Contact:
Sabrina Macias
DraftKings
smacias@draftkings.com 
646.565.6758

 

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SOURCE DraftKings, Inc.



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