Dream Water ® Announces Major US Expansion Through Target, Kroger and Safeway

Dream Water® Now Sold in Over 25,000 Locations Nationwide

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Apr 04, 2012, 11:00 ET

MIAMI, April 4, 2012 /PRNewswire/ -- Dream Products, LLC, today announced new alliances with major retail chains Target, Kroger and Safeway. These partnerships will expand distribution to thousands of new stores where consumers can find Dream Water, the natural, zero calorie, 2.5oz rest and relaxation shot. Dream Water continues its torrid growth as consumers' positive experience with the brand and strong word of mouth drives demand. The product can now be found in over 25,000 locations across the United States including CVS, Walgreens, Duane Reade, Wal-Mart, Hudson News, The Paradies Shops, and various other regional retailers.

The partnerships will allow Dream Products to introduce new consumers around the country to Dream Water as a natural alternative for the over 70 million Americans with sleep and relaxation issues.

"With this expanded distribution, we continue to show that Dream Water has become the leader in the burgeoning rest and relaxation category," said Joseph Lekach, EVP of Sales of Dream Products, LLC. "Kroger and Safeway allow us to broaden and grow our distribution base into the food class of trade as consumers integrate Dream Water into their shopping routines. We are also excited to work with Target, one of the most frequented retailers in the country, to expand the awareness of Dream Water among their loyal customer base."

Dream Water is the first water that helps consumers relax and fall asleep. The proprietary formula includes a blend of natural ingredients: GABA, Melatonin and 5-HTP. It is ideal before bedtime, during long flights, to help manage jet lag and to help unwind from stressful daily activities.

For additional information, please visit www.DrinkDreamWater.com

About Dream Products, LLC

Dream Products, LLC is the holding company for Dream Water®, the first water of its kind that helps one relax and fall asleep. Dream Products' mission is to produce great-tasting and effective sleep and relaxation products that will help lead to a good night's rest. Founded in 2009, this start-up company is led by a management team of young entrepreneurs, matched with a seasoned group of advisors from the consumer goods and retailing sectors. As always, the Company reminds you to Dream Responsibly™. For more information please visit www.DrinkDreamWater.com

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,767 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week.

About The Kroger Co.

The Kroger Co. is one of the largest retail food companies in the United States as measured by total annual sales. It spans many states with store formats that include grocery and multi-department stores, convenience stores and mall jewelry stores. The company operates under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers.

About Safeway

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,678 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.

SOURCE Dream Products, LLC