Dream Water® Launches Major Consumer Sampling Through Hudson News

MIAMI, Oct. 25, 2011 /PRNewswire/ -- Dream Products, LLC, today announced a nationwide alliance with Hudson News to distribute Dream Water in its stores, beginning with a significant, travel focused, consumer sampling initiative.

On October 27th approximately 400,000 shots of Dream Water will be given as a free gift with purchase to consumers in 12, key-market, Hudson News airport and transit locations including, Chicago O'Hare, Dallas/Fort Worth International, Dulles International in Virginia, JFK International, Las Vegas McCarren International, Los Angeles International, Miami International, San Francisco International, Seattle Tacoma International, Grand Central and Penn Station in New York City, and Union Station in Washington D.C. Following the sampling, Dream Water will be available for sale to consumers chain-wide in over 600 Hudson News stores across the United States, in time for the holiday travel season.

In making the announcement, Mike Maslen, Vice President of Sales & Marketing at Hudson News commented that, "As the traveler's best friend, Hudson is always on the lookout for items to better serve the traveler. We believe Dream Water is an innovative product that fills a need in the lives of our customers. Millions of people suffer from sleep related issues, and as they travel, we believe Dream Water becomes even more relevant as routines become interrupted and travelers acclimate to new surroundings."

Hope Remoundos, Executive Vice President of Sales & Marketing at Hudson News added, "Beyond the uniqueness of Dream Water and its benefits for travelers, we are excited to kick-off the launch of Dream Water at Hudson News with a substantial sampling initiative that truly connects people to the product."

"We are excited to partner with Hudson News, expanding the Dream Water brand through a robust consumer sampling campaign that puts Dream Water in the hands of on-the-go and often jetlagged consumers. As frequent travelers ourselves, we certainly understand the plight of those who want a better night's sleep, whether on a plane, in a hotel or in their home. With this partnership, we hope to continue to introduce Dream Water to this segment of the U.S. population," said Joseph Lekach, Executive Vice President of Sales at Dream Products.

Dream Water is the first water that helps consumers relax and fall asleep. It is a great tasting, all-natural and zero calorie sleep enhancer whose proprietary formula includes a blend of natural ingredients: GABA (to help relax), Melatonin (to help induce sleep) and 5-HTP Tryptophan (to help improve the quality of sleep). It is ideal before bedtime and perfect for travel, as Dream Water's 2.5oz bottle meets TSA guidelines to pass through airport security. It is available in two flavors: Snoozeberry and Lullaby Lemon, and sold in over 14,000 retail locations in the United States including Walgreens, Walmart, Duane Reade, GNC and now Hudson News.

About Dream Products, LLC

Dream Products, LLC is the holding company for Dream Water®, an all-natural, zero calorie sleep enhancer, and the first water of its kind that helps one relax and fall asleep. Dream Products' mission is to produce great-tasting and effective sleep and relaxation products that will help lead to a good night's rest. Founded in 2009, this start-up company is led by a management team of young entrepreneurs, matched with a seasoned group of advisors from the consumer goods and retailing sectors. As always, the Company reminds you to Dream Responsibly™. For more information please visit www.DrinkDreamWater.com.  

About Hudson Group

Hudson Group, the largest duty–paid travel retailer in North America, is a wholly–owned subsidiary of international duty-free travel retailer Dufry AG (DUFN) of Basel, Switzerland. Along with dozens of business partners, Hudson operates some 600 Hudson News, Hudson Booksellers, cafes and premier specialty retail shops in 70 airports and transportation terminals in the United States and Canada, and additional newsstands in 11 more countries around the world. The combined Dufry/Hudson entity oversees over 1,100 stores in 41 countries and 148 airports and terminals.

SOURCE Dream Products, LLC