DreamCloud Sleep Brings 'Beditation' to Life at Athleta
Leading Luxury Direct-to-Consumer Mattress Brand Leads Meditation Classes In Bed, Reminds Consumers of Sleep Importance During Stressful Holiday Season
Dec 18, 2018, 10:37 ET
NEW YORK, Dec. 18, 2018 /PRNewswire/ -- As one of the fastest growing direct-to-consumer mattress brands on the market, DreamCloud Sleep understands holiday fatigue and its negative impact on sleep. Offering New Yorkers a moment of reprieve, DreamCloud Sleep took over women's activewear brand Athleta's Flatiron Studio in New York for a day of meditation in bed: guided breath, gentle poses and key stretches on DreamCloud's 15-inch luxury hybrid mattress to promote mindfulness and relaxation.
Athleta, one of most notable fashion-meets-wellness brands in the U.S., tapped their network of studio instructors to engage each class, which consisted of individuals sitting atop an ultra-plush DreamCloud mattress; the only 15-inch bed of its kind. Visitors enjoyed a dreamy setting and soundtrack to further promote a calming atmosphere.
"We recognize that this time of year is especially stressful for millions of Americans, which results in losing precious hours of quality sleep," said Gil Efrati, DreamCloud Sleep's Chief Marketing Officer. "It's easy to forget how important it is to relax both the mind and body, so we developed this beditation concept to remind people how good it feels to do just that, and how easy it can be to practice right from your bed."
During 'Beditation' classes throughout the day, consumers were encouraged to participate in an Instagram giveaway to win a DreamCloud Sleep mattress, touted as the first ever luxury bed-in-a-box available only at www.dreamcloudsleep.com.
Following the event, DreamCloud donated eight mattresses to Covenant House, a New York-based charity providing shelter and crisis care to homeless youth.
About DreamCloud
Top-rated by industry experts and consumers alike as an innovative first for the online mattress world, DreamCloud is a 15-inch luxury hybrid mattress combining the best latex, memory foam, cooling gel, hand-tufted cashmere-blend and proprietary coil technology to provide the best sleep money can buy. DreamCloud offers an exceptional sleep experience, of unparalleled and unmatched value. DreamCloud is designed to accommodate every type of sleeper and arrives backed by a 365 Night Trial and Everlong Warranty.
For more information about DreamCloud Sleep, please visit dreamcloudsleep.com.
SOURCE DreamCloud Sleep
Share this article