
Dreame Debuts AURORA Smartphones at AWE 2026 With Modular Camera System and Luxury Lineup
- Dreame AURORA smartphones debuted at AWE 2026 with a dual strategy, including 29 AURORA LUX Series models (blending tech and luxury) and the world's first modular imaging flagship NEX LS1, targeting the global premium market.
- Upholding "Technology First", Dreame will invest over RMB 10 billion in R&D (imaging, system, display) over three years, revealed its AURORA AIOS 1.0 (to launch H2 2026) and plans to grow its team to 5,000 by 2027 with over 70% R&D personnel.
SHANGHAI, March 12, 2026 /PRNewswire/ -- Dreame Technology made a strong push into the global premium smartphone market by showcasing 29 AURORA smartphones at the Appliance & Electronics World Expo 2026 (AWE 2026), held from March 12 to March 15 in Shanghai. The diverse lineup includes a full range of devices from its AURORA LUX Series and high-end imaging flagship models, highlighting the company's dual-product strategy that focuses on combining elegant luxury design with industry-leading cutting-edge technology. To firmly support this global expansion, Dreame officially announced plans to invest more than RMB 10 billion (approximately $1.38 billion) in research and development over the next three years, with a clear and unwavering focus on advanced imaging technologies, intelligent artificial intelligence systems, and high-performance display solutions.
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