Dress for Success® Worldwide Launches Annual #YourHourHerPower Global Campaign for International Women's Day
Cataleya London, Chloe Wine Collection, KPMG, Mineral Fusion, Sorel, Swarovski, Wander Beauty and YENSA Beauty Join as Partners in the Quest to Balance the Equality Scale
NEW YORK, March 2, 2020 /PRNewswire/ -- Dress for Success Worldwide today announces the launch of its annual global campaign, #YourHourHerPower, in celebration of International Women's Day.
The campaign highlights stories from Dress for Success clients around the world and calls on individuals to donate one hour of their pay to help women gain access to the career resources and tools the organization offers to position them for economic advancement.
"Dress for Success has been at the forefront of empowering and advancing women for 23 years," says Joi Gordon, CEO of Dress for Success Worldwide. "We are proud to have served more than 1.2 million women worldwide, but there is still more work to be done to achieve the equity International Women's Day calls for."
With women accounting for only 38 percent of human capital wealth globally compared to 62 percent for men due to lower workforce participation and pay according to a 2018 World Bank Study, the imperative for balancing the scale on gender and pay equality is undeniable.
"Celebrating the women whose lives we have had the honor of helping to transform is what makes this campaign special," continues Gordon. "But what is even more special is the fact that it offers anyone who is passionate about the vision and mission of International Women's Day an opportunity to contribute to a cause that delivers tangible outcomes."
Of Dress for Success' signature program participants, 80 percent reduce debt, 76 percent secure employment and 23 percent are promoted within one year.
Cataleya London, Chloe Wine Collection, KPMG, Mineral Fusion, Sorel, Swarovski, Wander Beauty and YENSA Beauty are also partnering with Dress for Success to help amplify and deepen the impact of #YourHourHerPower.
Individuals wishing to support Dress for Success this International Women's Day with a donation of one hour of their pay may visit the campaign's microsite at www.yourhourherpower.org.
About Dress for Success
Dress for Success is a global nonprofit organization that empowers women to achieve economic independence by providing a network of support, professional attire and development tools to help them thrive in work and life. Since starting operations in 1997, Dress for Success has expanded to nearly 150 cities in 25 countries. To date, the organization has helped more than 1.2 million women work towards financial independence. Visit www.dressforsuccess.org to learn more.
SOURCE Dress for Success Worldwide®
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