dressbarn Teams With HarperCollins To Create A Special Edition Of Daphne Oz's "The Happy Cook"
NEW YORK, April 27, 2017 /PRNewswire/ -- Iconic American retailer dressbarn announces it has teamed with HarperCollins Publishers for the exclusive release of The Happy Cook: The dressbarn Special Edition, just in time for the Mother's Day holiday. Featuring 125 fresh, fast and delicious recipes the whole family will love, the book, from author, chef, television personality and mother, Daphne Oz is marked by a custom cover and a note from Daphne inside specially written for dressbarn customers.
The Happy Cook: The dressbarn Special Edition will be offered for purchase at dressbarn stores starting on Saturday, May 6. Exclusively on Saturday, May 6, dressbarn will be celebrating the book launch during their Mother's Day event in all of their 790 stores and offering it as a free gift with purchase of $100 or more. All offers are valid only while supplies last.
Daphne Oz will also be hosting an in-store appearance, where she will be meeting customers and signing copies of the book, on May 6 at the dressbarn in Nanuet, NY from 12-2PM.
dressbarn has always been driven by style, value and the customer. Having recently launched a specialty store format with expanded offerings in the form of four distinct shop-in-shops – roz&ALI, Westport, dbSunday and DRESSBAR, this special edition book is another way that dressbarn is catering to and giving back to their customers.
"I am thrilled to deliver dressbarn's customers a special limited edition copy of The Happy Cook! To me, a happy cook is a confident one. In the same way a great outfit transforms how we feel in the world and lets us put our best face forward, a great recipe that delivers maximum results for minimum effort allows us to relax and have fun in the kitchen," said Daphne Oz. "I hope dressbarn shoppers will enjoy exploring their inner domestic goddesses (or goddishes) with the help of these recipes."
"At dressbarn, we value our customers and want to provide them with fashion and value in all aspects of their lives when it comes to style and beyond, and what better time to do that than Mother's Day," said Stephanie Garbarini, Vice President Brand Marketing, dressbarn. "Many of our customers are moms, who love to read and cook, so partnering with Daphne Oz and HarperCollins was a natural fit for us."
"We're excited to partner with dressbarn on this unique opportunity," said Andrea Rosen, Senior Vice President, Special Markets, HarperCollins Publishers. "At HarperCollins, we're always looking for ways to provide additional value to our authors and to expand their readership. Matching Daphne with dressbarn enabled us to do both."
About dressbarn
dressbarn, a subsidiary of Ascena Retail Group Inc. (NASDAQ -- ASNA), is a omni-channel specialty retailer with over 790 stores, featuring its own line of women's casual, wear-to-work and special occasion apparel at great values, in sizes 4-24. dressbarn is focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service.
About HarperCollins Publishers
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.
About Daphne Oz
Daphne Oz is the Emmy Award-winning cohost of ABC's hit lifestyle series, The Chew. A New York Times Bestselling author and natural foods chef, Daphne's recipes offer her readers time-saving tips, easy ingredient swaps to boost nutrition and flavor, and her personal strategies for making everyday meals a celebration for the whole family. Daughter of Dr. Mehmet and Lisa Oz, she is a graduate of Princeton University, The Institute for Integrative Nutrition, and The Natural Gourmet Institute. Daphne and her husband John live in New York City with their two children, Philomena and John Jr.
SOURCE dressbarn
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