LOS ANGELES, Feb. 27, 2016 /PRNewswire/ -- Today in Hollywood, actress, director, producer, Drew Barrymore hosted a Pokémon Afternoon Soiree at the exclusive Sunset Tower penthouse. The most highly sought after media, stylists, bloggers and social/fashion influencers gathered to celebrate the brand's US categorical expansion.
"I'm immersed in branding and brand expansion every day with my own companies and I think what Pokémon has done here is so smart and such a perfect way to expand their footprint," said host, Drew Barrymore.
The Sunset Tower penthouse provided the perfect backdrop for the event. With its breathtaking, panoramic views of the Hollywood Hills and Downtown Los Angeles, it made a picturesque afternoon. Pikachu welcomed guests into the Pokémon themed festivities as they eagerly snapped photos to commemorate the rare sighting and mingle with LA's media and fashion elite.
The Penthouse buzzed with infectious energy as guests browsed through the wide array of unisex and family-oriented fashion apparel and other consumer product goodies. The event spoke volumes of what it means to be a truly global brand with something everyone in the family will love.
Guests were pampered with complimentary Pokémon inspired nail designs. They also enjoyed fresh juices from the rejuvenating juice bar. Influencers and press were thrilled to celebrate the day alongside Drew Barrymore and Pikachu while previewing the latest Pokémon merchandise. The event coincided with Pokémon Day, a series of online and retail events around the country to celebrate the franchise's 20th anniversary.
Also in attendance was celebrity stylist, Petra Flannery, who dresses Hollywood's brightest stars such as Emma Stone, Zoe Saldana and Amy Adams.
"I love the fashionable, modern touch that Pokémon has incorporated into their brand landscape," said celebrity stylist, Petra Flannery. "Clean, subtle with a pop of Pokémon."
Pokémon merchandise is available at major mass retailers, department stores, on e-commerce sites, including the official Pokémon merchandise site pokemoncenter.com, and specialty retailers nationwide.
The fashion focused lifestyle launch is highly anticipated by admirers of Pokémon fashion worldwide. #PokemonAfternoonSoiree
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