Drift Racer Vs Gamer: The Ultimate Need For Speed™ Battle

TITANIUM GAMER, in collaboration with Electronic Arts Inc. (NASDAQ: EA), is inspired by one of the world's bestselling video game franchises, Need for Speed™. Pushing the boundaries of driving performance, TITANIUM GAMER marks the launch of the Castrol EDGE 'Titanium Trials' in the action driving, Need for Speed Payback, game. This marks the launch of a landmark collaboration where a new mission in the game was designed by the world class studio Ghost with support from Castrol EDGE. Titanium Trials is available from 20 March 2018, and will allow players to hit the canyons, tackle off-road in the desert and race against time through Mount Providence.

Vivek Rampal, Global Marketing Director, Cars & Bikes at Castrol, commented: "There's strong synergy between the Need for Speed and Castrol EDGE brands; we focus on pushing boundaries. TITANIUM GAMER is a challenge unlike anything else that uses gaming technology to illustrate the role of oil in engine performance, and that Castrol EDGE has the strength to perform no matter what demands are placed on the engine or its driver."

Christian Sponziello, EA Brand Partnerships Director, commented: "Titanium Gamer has been an exciting project to work closely on with Castrol EDGE. This has been an innovative program that has enabled us to bring the sensation of playing Need for Speed to life for real, which Luke and Theo found extremely exhilarating.

Need for Speed players can use the third person, above-car viewing angle to drive in-game. Castrol EDGE called on Monster drift driver, Luke Woodham, and Need for Speed influencer, Theo Thomas, to drive the closed desert course in the Mustang with only the third person, 'gameplay' view to see who finished first and was crowned 'Titanium Strong'.  

Castrol EDGE wanted to see who would handle the drive in such a new sensory experience best - a professional driver or gamer? Each driver had to rely on his instinctive driving skills and trust the performance of the car while navigating the course, which echoed the fictional Liberty Desert in Fortune Valley in Need for Speed Payback.

Drift driver Luke Woodham said: "When Castrol EDGE approached me, it sounded like such a unique challenge I knew I couldn't miss out. And in reality it was one of the most exhilarating, toughest driving experiences of my life."

Gamer Theo Thomas said: "It was of course a lot harder than the game, but I also had to remember I was driving a real car at times - it was such a massive sensory challenge."

In TITANIUM GAMER, live driving action is blended with in-game Need for Speed Payback footage to create content like no other. It's an exciting experience for gamers, as well as those with a passion for driving and pushing the limits. Gamers appreciate an experience that's close to reality; rich, immersive, thrilling content that will help take them to another realm. This is the inspiration for TITANIUM GAMER - a challenge which combines the real world with the in-game world.

About Electronic Arts:
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.

Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as Madden NFL, The Sims™, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, and FIFA are the property of their respective owners and used with permission.

About Castrol:
Castrol is one of the world's leading lubricant brands, with a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and in space for over 100 years.

Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognised globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol please visit www.castrol.com.

Castrol EDGE boosted with TITANIUM Fluid Strength Technology™ is Castrol's strongest range of engine oils.

SOURCE Castrol EDGE

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