Drink Up! Black Wednesday Delivers Pre-Thanksgiving Sales Bump for Leading Adult Beverage Brands, says Technomic

CHICAGO, Nov. 24, 2014 /PRNewswire/ -- Thanksgiving Eve is one of the busiest nights for bars and restaurants, and Technomic foresees big sales for some fast-growing beer, wine and spirits brands.

"This isn't a trumped-up holiday—without any prompting from marketers, the Wednesday before Thanksgiving has evolved organically into a huge on-premise night," observes Donna Hood Crecca, Senior Director at Technomic.

"Many people travel to their hometowns for Thanksgiving and want to catch up with family and friends," adds Crecca. "Most don't want to entertain the night before a holiday, so meeting at a restaurant or bar is the way to go. Also, most people don't work on Thanksgiving, making a night out an even more attractive option."

With consumers in a convivial and celebratory mood, bar and restaurant operators can likely expect a bump in adult beverage sales, particularly for the hottest brands. Technomic's recently released BarTAB Report identifies the fastest-growing on-premise brands:

"Most of these brands are growing because they're differentiated with on-trend flavors or a compelling back story or price point, and they've connected with Millennials," says Crecca. "Black Wednesday should bring plenty of calls for these brands from loyal fans and also from consumers open to trying something new."

Crecca expects creative drinks highlighting these and other popular brands, such as innovative beer and wine cocktails, unique shooters and trending wine varietals by the glass, will likely be moving across many a bar on Black Wednesday.

The 2014 BarTAB Report is part of Technomic's Trends in Adult Beverage series and provides an in-depth look at national on-premise volume and sales information on beer, wine and spirits categories in restaurants and bars, including leading brands, as well as actionable outlooks and projections information, consumer insights around drink purchases on-premise and operator insights.

To purchase or learn more about BarTAB or related adult beverage research services such as the DRINK online database, please visit Technomic.com or contact one of the individuals listed below.

Contacts

Press Inquiries: Donna Hood Crecca, 631-265-3839, or [email protected]

Purchasing Details: Patrick Noone, 312-506-3852, or [email protected]

About Technomic

Only Technomic delivers a 360-degree view of the food industry. We drive growth and profitability for our clients by providing the most reliable, consumer-grounded, channel-relevant data with forward-looking strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com

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SOURCE Technomic Inc.

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