Drinks Americas' Olifant Vodka Sponsorship Announcement

WILTON, Conn., June 7 /PRNewswire/ -- Drinks Americas Holdings, Ltd. (OTC Bulletin Board: DKAM) a leading owner, developer and marketer of premium beverages associated with renowned icons, announced today that in its continuing relationship with CTTouring, LLC it has arranged to have Olifant Vodka from Holland featured at the brand new Eagle River Outdoor Pavilion located in Boise, ID.  This will continue the planned expansion of the brand into the Pacific Northwest.

(Photo:  http://photos.prnewswire.com/prnh/20100607/NY16474 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100607/NY16474 )

It is expected that Olifant Dutch Vodka will be sold at the venue which will feature shows from Crosby, Stills & Nash, Steve Miller Band, Lyle Lovett, Primus, John Prine, The Black Crowes, and Michael Franti & Spearhead.

Attendance is expected to exceed 30,000 concertgoers for the summer series of 2010.

Olifant will continue its affiliation with CTTouring, LLC and is expected to be featured at a number of Land of Rock venues. The brand is currently a sponsor on the Land of Rock Website www.landofrock.com and the touring arms' website www.cttconcerts.com, and will be featured at the Land of Rock Amphitheater shows to be scheduled this summer in Boise, Idaho.

Links include:

www.landofrock.com

www.cttconcerts.com

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodkas. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

SOURCE Drinks Americas Holdings, Ltd.