BOSTON, July 12, 2016 /PRNewswire/ -- FE International announces the acquisition of Drip, an email marketing automation software company, by Leadpages, a landing page software company. Leadpages raised $27M in Series B funding in 2015, partly to fund acquisitions. Drip marks the first acquisition for Leadpages.
Drip allows users to create email campaigns, broadcasts and workflows for lead nurturing and engagement. Leadpages is the industry's leading marketing software, helping businesses collect more leads by offering ways to engage potential customers through landing pages, websites, social media, email and text messaging.
In late June 2016, Leadpages announced the integration of Drip with its platform to enable customers to link landing pages and email automation campaigns. The acquisition of Drip complements Leadpages' strength in generating leads and driving sales by adding a robust feature set and industry-leading talent. Together, Leadpages and Drip will provide businesses with a more dynamic digital marketing experience.
Rob Walling, Co-Founder and CEO of Drip as well as Founder of popular software conference Microconf, said the partnership will provide customers with access to a larger network of resources to further support customer growth and performance.
Commenting on the acquisition, Walling said the size and complexity of the deal meant that handling it independently was not an option:
"I've heard stories of founders trying to manage a large acquisition and I know the potential pitfalls of doing so. One of my first calls was to the team at FE International to ask for advice and bring them into the fold pretty much from day one."
The sale of Drip is yet another landmark deal for FE International, the market leader in the sale of online businesses. FE International acted as sole adviser to Drip.
About FE International, Inc.: FE International provides advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent adviser and valuation thought-leader in the industry, completing over 400 acquisitions since 2010. For more information, see www.feinternational.com.
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