DriveCentric Announces Bi-Directional Integration with Urban Science to Enhance Lead Management for Automotive Dealerships with Daily Defection Data

ST. LOUIS, June 2, 2025 /PRNewswire/ -- DriveCentric, a leading provider of modern CRM solutions for automotive dealerships, and Urban Science, a leading global automotive consultancy and technology firm, today announced a new bi-directional integration, enabling seamless, real-time data sharing to help dealers take immediate, data-driven action on lost sales opportunities. This integration enables dealers using the DriveCentric CRM to access Urban Science's unrivaled defection (lost sales) insights — updated daily — within their existing workflow, allowing them to quickly identify leads who purchased from same- and competitive- brand dealerships.

In the dealer space, Urban Science's daily defection data powers the company's turnkey SalesAlert^™ and TrafficView^™ solutions, which are used by nearly 4,000 dealers to uncover previously unseen insights regarding dealership traffic across brands and locations. SalesAlert^™ is the only solution providing dealers with holistic defection insights in near real-time.

When Urban Science's SalesAlert^™ solution identifies a customer defection, it automatically searches the DriveCentric CRM for a matching customer, creating a Touchpoint or Reminder Task for the assigned salesperson or Business Development Center (BDC) rep. These tasks provide users with actionable follow-up opportunities directly inside their daily workflow.

"This integration is all about the power of data and automation," said Drew Adler, Director of Product at DriveCentric. "By combining the intelligence of Urban Science's unrivaled daily defection data with DriveCentric's task automation, dealers can now manage opportunities more effectively. Bringing both platforms together into a cohesive experience is a big win."

Dealerships using both tools are encouraged to contact their Urban Science representative to activate the integration.

About DriveCentric
DriveCentric is a leading provider of next-generation CRM software built for automotive dealerships. With a modern, mobile-friendly interface and powerful tools for customer engagement, task management, and AI-driven communication, DriveCentric helps dealers build stronger relationships, close more deals, and deliver exceptional customer experiences. Learn more at www.drivecentric.com.

About Urban Science
Urban Science is a leading automotive consultancy and technology firm that serves automotive original equipment manufacturers (OEMs) and dealers, and AdTech companies that support them, around the world. Headquartered in Detroit and operating in 20 locations globally, Urban Science taps the power of its science – and its unrivaled data, solution offerings, and industry expertise – to create clarity and business certainty for clients in even the most chaotic market conditions.

Visit UrbanScience.com for more information about how Urban Science helps automotive industry companies gain a competitive edge with robust analytics to guide critical business decisions. This, in turn, drives improved efficiency and profitability industrywide.

Media Contact:

Audrey Fusz

Marketing Coordinator

DriveCentric

[email protected]

SOURCE DriveCentric