Driving New Mobility -- HELLAs Leading Lighting and Electronics Technology at the 2017 North American International Auto Show

Based on the experiences from the past two years, visitors will have the chance to discover how HELLA is Driving New Mobility as a leading lighting and electronics supplier. Under the slogan "Future Mobility 2025," an all-new Innovation Table is used to present end consumer-oriented use cases featuring products and functions that enhance automated driving in day-to-day situations. Visitors will directly interact with a digital interface on an oversized touchscreen where multiple users can simultaneously explore new mobility concepts within different driving scenarios.

One example of the close interaction between lighting and electronics functionalities is a use case featuring a fully autonomous vehicle driving into an urban environment. Without any intervention by the driver, the vehicle recognizes traffic signs and traffic lights to then adapt its acceleration speed accordingly. The vehicle's environment is constantly being monitored by a combination of radar and vision based driver assistance technologies, to ensure safe conditions for all road users.

"There is so much for people to see at NAIAS that we want our guests to be able to quickly find our newest and most-innovative technology," said Steve Lietaert, President, HELLA Corporate Center USA, Inc. "With this new approach of presenting our advanced technologies combining HELLA's lighting and electronics competencies, visitors have a unique opportunity to take a look into the not too distant future of mobility and the possibilities shaped by both our current and future products." 

Other innovations featured on the Innovation Table include lighting systems that have the ability to project warning messages onto the street or the car itself to inform other road users about possible hazards hazardous situations that lay ahead.

In addition to safe and efficient driving conditions, HELLA is increasing the comfort level inside the vehicle for the passenger(s) with different ambient options available through the entertainment system including several lighting scenarios.

HELLA executives are available in Room 354 at Cobo Center between 11 a.m. and 3 p.m. on Wednesday, Jan. 11. Please contact Tim Keenan at [email protected] or 248-417-3310 if interested.

HELLA KGaA Hueck & Co., Lippstadt: HELLA is a global, family-owned company, listed on the stock exchange, with around 34,000 employees at over 125 locations in around 35 countries. The HELLA Group develops and manufactures lighting and electronic products for the automotive industry and also has one of the largest retail organizations for automotive parts, accessories, diagnostics, and services within Europe. Complete vehicle modules, air-conditioning systems, and vehicle electrical systems are also produced in joint venture companies. With more than 6,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. Furthermore, with sales of 6.4 billion euros in the fiscal year of 2015/2016, the HELLA Group is one of the top 40 automotive parts suppliers in the world and one of the 100 largest German industrial companies.

SOURCE HELLA