BOSTON, March 16, 2015 /PRNewswire/ -- Drizly, the technology company powering fast, convenient beer, wine and liquor delivery for consumers and businesses across the U.S., today re-launched with a new brand identity and a complete re-imagination of the liquor store shopping experience.
Powered by an all-new look, feel and brand voice, Drizly's new apps and Web site feature an emphasis on ease-of-use and product discovery, adding new dimensions of surprise, delight, and interactivity to the unprecedented experience of getting alcohol delivered responsibly in 20-40 minutes.
"In 2014, Drizly pioneered the business of fast, convenient alcohol delivery done responsibly through proprietary technology, infrastructure and IP," said Nick Rellas, CEO and co-founder of Drizly. "Along with significant expansion plans in the U.S., Drizly's new brand identity gives us a platform to become the most enjoyable place to purchase alcohol, with a shopping experience that parallels what we love about buying books on Amazon, choosing movies on Netflix, or picking songs on Spotify."
NEW BRAND POWERS NEW MULTI-SCREEN COMMERCE EXPERIENCE
The re-launch of the Drizly Web site and mobile app brings users to an experience that is steeped in discovery, with dynamic merchandising brought to life through rich media content, recommendations and personalization. It brings users into a world where no two shopping experiences are the same, as the site constantly tailors itself to the user based on previous searches and purchases. New features include:
- Ratings, reviews and rich media content that help you discover and purchase new products with confidence
- "Favorite" orders and address books that are stored for even faster purchasing
- Smart searches that deliver results as you type
- Ability to share Drizly with friends and send gifts made easier than ever
The new Drizly interface also allows brands to connect with its audience in more personal ways by offering optimization opportunities such as:
- Robust brand experiences – immersive brand experiences where users can explore their favorites products.
- Content placements - rich content added to bring products to life with deeper descriptions, recommendations & complimentary video
- Sponsored listings – featured placement among showcased brands and promoted search results to ensure top placement among returns
MEET THE DRIZLY BEAR
The new Drizly look, feel and brand voice convey "The Joy of Drinking" through a fun new bear logo; a bold color palette; clean, modern designs; a cheeky, irreverent voice; and vintage photography, evocative of a simpler, less pretentious era.
Conceived in partnership with the Breakaway Innovation Group of Boston, the new Drizly brand identity creates a unique marketing and merchandising platform, re-imagining the customer relationship with the liquor store. While the proprietary Drizly infrastructure powering fast, convenient, responsible alcohol delivery across the U.S. remain foundational to the brand, the rest of the brand experience has been overhauled to position Drizly for its next phase brand awareness, North American expansion, and customer experiences.
The Drizly color scheme has changed to primary red with white lettering for a clean and modern feel that is fitting of a technology company creating a new market. The new Drizly bear logo is emblematic of strength, leadership and confidence.
Through the Norbella agency of Boston, Drizly will support the re-launch by unveiling a national media campaign across traditional, digital and outdoor ad formats, featuring fun taglines and retro photography depicting revelers enjoying themselves and living in the moment.
"Alcohol delivery begs for a brand that is bold and cool, but does not take itself too seriously," said Drizly SVP of marketing, Michael DiLorenzo. "While the seeds of our brand are sowed in convenience, it's just as important that Drizly is responsible for the most important ingredients to any celebration or good time. A great time delivered quickly – that is The Joy of Drinking."
Drizly is the technology company powering fast, convenient delivery of beer, wine and liquor to consumers across the United States. With a free mobile lifestyle app for iOS and Android, and an e-commerce website, consumers of legal drinking age simply log in, and with a few clicks, their favorite beer, wine or liquor is on its way. Delivery drivers authenticate and validate IDs upon arrival using proprietary Drizly technology. Backed by a world-class group of angel and institutional investors, the company has raised $4.8 million to become the premier alcohol delivery service in Austin, Baltimore, Boston, Chicago, Denver, Indianapolis, Los Angeles, New York City, Seattle, St. Louis, Washington D.C., and other cities across the United States. For more info, please visit www.drizly.com.
Kerry McGovern, Sr. Director of Communications & Media, Drizly Inc.
Drizly and its logo are the trademarks and property of Drizly, Inc.