Drync Announces Thousands Of Spirits Now Available For Instant Purchase On Mobile
Award-winning mobile app for wine expands to include spirits. Consumers take a picture of the bottle and order from their iPhone in seconds
BOSTON, May 1, 2015 /PRNewswire/ -- Drync, the award-winning mobile marketplace for wine, today added thousands of spirits to its app catalog, making it even easier for mobile users discover and buy their favorite tipple in 30 seconds or less.
"We built the Drync brand around having the broadest catalog of wine available for sale on the market," said Drync CEO Brad Rosen. "Spirits are a natural extension and have been requested by customers for a while. Today, we launched with 6,500 spirits available for local pickup. Now if you've had a wine or cocktail, it's likely available on Drync."
Drync users simply search or snap a photo of a bottle from their smartphone or iPad and the app instantly identifies the label and returns taste descriptions, local prices, availability, ratings and other details. Customers can buy in 30 seconds or less through the app for delivery or in-store pickup.
Today's launch means Drync users have more 30 times the selection available at a typical retail store, and retailers further extend their shelf space by partnering with Drync's Infinite Shelf ™ program.
"Spirits are a natural addition to the Drync app," said Aaron Mehta, owner of the Wine Press store in Brookline, Mass. and Infinite Shelf™ partner. "Wine consumers often enjoy cocktails as well and there is a high demand for unique, artisan spirits. Drync's in-store pickup option couldn't be easier for finding and buying that 'must have' wine or spirit."
Infinite Shelf ™ retailers can increase lift, foot traffic and loyalty by becoming mobile-enabled in 30 minutes or less. The program launched in Massachusetts in February and is quickly expanding, Rosen said.
"Already we're seeing almost 50% of our Massachusetts customers choose to pick up their orders in-store," Rosen said. "Along with their wines, they asked to have spirits ready with their order when they arrive. That's available starting today."
Retailers interested in partnering with Drync should visit https://www.drync.com/partners
About Drync: For more visit: www.drync.com or download for iPhone and iPad at http://dryn.cc/UwBTpC or Android at http://dryn.cc/1i43kVn
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Brian Carr
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SOURCE Drync
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