DS Waters Announces a Strategic Alliance Agreement with Primo

ATLANTA, Nov. 12, 2013 /PRNewswire/ -- DS Waters of America, Inc. , one of the nation's leading operators in the Home and Office Beverage market, announced that it has entered into a strategic alliance agreement with Primo Water Corporation.  DS Waters will become the primary bottling and distribution partner in the U.S. for Primo® bottled water services in all territories.  Primo will assume responsibility for DS Waters' current five-gallon retail exchange customers, including account management, billing and collections.  It is anticipated that activities under the strategic alliance agreement will be phased in on a region-by-region basis. 

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"We are excited to partner with Primo Water as we leverage our core business competencies to create a first-class alliance in the bottled water industry," stated DS Waters' President and CEO Tom Harrington. "We believe this strategic alliance will help us gain increased bottling and distribution volume from Primo's existing retail business as we continue to provide customers with superior product quality and customer service."

"We are combining the strengths of two great companies," stated Primo's Chairman and CEO Billy Prim. "Primo has extensive knowledge of retail exchange while DS Waters has one of the largest bottling and distribution systems in the industry.  

About DS Waters of America, Inc.

DS Waters of America, Inc. (DS Waters) is a diversified beverage company providing bottled drinking water, brewed beverages and water filtration systems to homes and offices across the U.S.  Headquartered in Atlanta, Georgia, DS Waters serves over one million homes, offices, restaurants, food service organizations, convenience stores, and retail locations.  Its bottled water products are sold under the brand names Alhambra®, Athena®, Belmont Springs®, Crystal Springs®, Deep Rock®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery® Water, Sierra Springs®, and Sparkletts®.  Several of its bottled water brands have been satisfying consumers for more than 100 years.  DS Waters offers brewed coffee and tea beverages, as well as office break room supplies, under the Standard Coffee® and Javarama® brands.  DS Waters provides water filtration systems, equipment and services under the Relyant® brand.   DS Waters supports the communities it serves and provides safe drinking water during emergencies and natural disasters. Visit water.com, nurserywater.com, standardcoffee.com, and athenawater.com for more information.

About Primo Water Corporation

Primo Water Corporation (Nasdaq: PRMW) is a leading provider of multi-gallon purified bottled water, self-serve filtered drinking water and water dispensers sold through major retailers throughout the United States and Canada. Learn more about Primo Water at www.primowater.com.

SOURCE DS Waters of America, Inc.