NEW YORK, April 12, 2011 /PRNewswire/ -- AppNexus, the real-time ad platform, and DSNR Media Group (DMG), a provider of result-based online and mobile advertising solutions, today announced the integration of Traffiliate - a dynamic landing page optimization solution - with the AppNexus platform. Traffiliate will provide AppNexus clients with greater relevance, increased user conversion rates and enhanced ROI.
"DMG was one of the earliest adopters of the AppNexus platform and one of the first to integrate such an innovative application with our open APIs, one that can vastly improve targeting and campaign performance," said Brian O'Kelley, CEO, AppNexus. "What DMG has done is emblematic of where we at AppNexus believe ad networks are heading – creating differentiated and unique capabilities on top of a world class core infrastructure. We're thrilled to have DMG as a partner."
Traffiliate, DMG's proprietary, patent-pending technology, is a decision-making platform that uses post-click data to provide dynamic landing page and conversion funnel optimization. Traffiliate gathers, measures, analyzes, and evaluates critical data from all stages of the value chain to serve up a landing page most likely to convert each specific user. Ideal for large-scale campaigns, Traffiliate matches multiple landing pages with multiple user profiles-, predicting the best-performing combination of profile, landing page and conversion funnel. Maximizing revenues and ROI by 30%, Traffiliate is already serving 4 million landing pages a day, and has proven its benefits in over 6000 global campaigns. (http://www.traffiliate.com)
DMG's Traffiliate solution is fully integrated into the AppNexus user interface so that clients can access their Traffiliate account seamlessly.
"There is no other digital optimization solution like Traffiliate on the market for direct marketers and advertisers looking to drive conversion," said Tsafrir Peles, Co-CEO and Co-Founder, DMG. "AppNexus was the only technology partner who could help us deliver on this concept at such great scale, and already our clients are experiencing incredible performance lift. We look forward to innovating future applications on the AppNexus platform to benefit our customers."
Tsafrir Peles will speak at the bi-annual AppNexus Summit on Thursday, April 14 www.appnexus.com/summit at the Four Seasons in San Francisco, following the ad:tech conference.
About DSNR Media Group (DMG)
DSNR Media Group (DMG) is a result-based interactive advertising company for online & mobile, relying on years of in-depth proven experience. Offering unique optimization technology and methodologies along with large scale media aggregation expertise, DMG runs campaigns in over 25 languages, spanning a worldwide market influence of over 25 billion impressions and 200 million unique users per month. For more information, visit www.DsnrMG.com.
AppNexus is the real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities that empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest buyers and sellers of online advertising, including major aggregators and exchanges.
Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.