dōTERRA Named Verified Market Leadership Award Winner in the Global Aromatherapy and Essential Oils Market

PLEASANT GROVE, Utah, March 31, 2025 /PRNewswire/ -- Verify Markets, a global B2B market research and consulting firm, has awarded dōTERRA with the Market Leadership Award for exceptional achievement and continuous dominance in the Global Aromatherapy and Essential Oils Market. The achievement is based on extensive market research and analysis highlighting significant market share, driven innovation and setting new industry standards. dōTERRA has exceeded in each area, achieving operational excellence and strategic agility.

"Receiving the Market Leadership Award, showcasing doTERRA as a consistent player in the Global Aromatherapy and Essential Oil Market, is a testament to our strong commitment to growth and supplying exceptional essential oils." said dōTERRA CEO Kirk Jowers. "We celebrate this award with our Wellness Advocates, who are integral to dōTERRA's business model. Their dedication and hard work drive sales, expand market reach, and enhance customer loyalty. Without their commitment, dōTERRA would not be the success it is today.

According to analysis by Verify Markets, the Global Aromatherapy and Essential Oils Market reached over $8.0 billion in 2024 and is on track for consistent growth in 2025. The expansion is thanks to emphasis on well-being, the rise of the she economy, social media, the direct selling model, and the increase of complementary and alternative medicine. Key factors from the market include product purity and transparency, emphasis on core offerings, and strategic product diversification and positioning.

Shilpa Tiku, Chief Research Officer and Partner at Verify Markets stated, "With a strategic blend of product innovation and consumer engagement, dōTERRA continues to extend its market reach. The company's relentless focus on quality and sustainability has positioned the company as a benchmark in the global aromatherapy and essential oils market."

For more information on this award, visit veriftymarkets.com. To learn more about doTERRA's essential oil and essential oil products, visit doterra.com.

About dōTERRA
dōTERRA International is an integrative health and wellness company and the world leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade^® essential oils and essential oil products to over 10 million Wellness Advocates and customers. dōTERRA is committed to maintaining high levels of quality, purity, and sustainability, partnering with local growers around the world through its industry-leading Cō-Impact Sourcing^® model. Like and follow dōTERRA on Facebook and Instagram. Learn more at www.dōTERRA.com. 

SOURCE doTERRA International, LLC