Duane Reade Set to Release The Duane Reader Holiday Edition 2011: The Eagerly Anticipated Unique 'Storezine' is Available From Nov 12th-Dec 31st, 2011

NEW YORK, Nov. 10, 2011 /PRNewswire/ -- New York City's iconic drugstore chain Duane Reade once again raises the bar, with the upcoming release of its wittingly innovative and wildly transformative in-store publication: The Duane Reader Holiday Edition 2011. It will highlight unmistakable New York-centric themes, with a backdrop of hard-edge-copy boasting humorous tidbits, useful advice, tips and exclusive price deals available for a limited time only in all 250+ Duane Reade stores in the New York metropolitan area.  

Many of the featured products will be introduced under the private label Good & Delish line; Duane Reade's premium food brand that contains one-of-a-kind items set to debut in the Duane Reader Holiday Edition 2011 such as:

• Good & Delish Fruit First Pieces and Fruit Bars: Full fruit servings of acai, strawberries, blueberries and raspberries in convenient on-the-go packs.
• Good & Delish Butterscotch & Chocolate Haystacks: Butterscotch or chocolate covered oats and crispy corn flakes that create an un-traditional cookie.

"The Duane Reader is an emblem, representing our focused dedication to New York living made easy, that's brought to life with colorful creative inspired by our fellow New Yorkers," comments Joe Magnacca, President of Duane Reade and President of Daily Living Products and Solutions for Walgreens. "We continue to elevate this publication which has coincided with our aggressive re-branding initiatives and we continue to enjoy stretching the far-reaching boundaries of our Duane Reader. We introduce real-life, city-driven topics directly relating to these wonderful new products in a whimsical way that's classic New York. We are also in the process of taking our customers through a digital, sensory journey of the Duane Reader exclusively on our Facebook page throughout the entire Holiday promotional period."  

The Duane Reader Holiday Edition 2011 launch will commence a store-wide, limited time-only "Win What You Buy!" Sweepstakes. With the purchase of any Good & Delish product from November 12th, 2011 through New Year's Eve, every customer will have a chance to instantly win their entire basket of items.

"This Sweepstakes promotion will serve to reward our most loyal Good & Delish brand advocates and introduce new customers in a delightful way to the un-surpassed quality of the Delish brand we're so proud of. We are also excited to offer over 20 Nice! sku's with more to come in the next few months.  The Nice! brand offers savvy New Yorkers great tasting products that are at least as good as the leading brands while being value-priced lower than those same brands.  One of my favorite items are the Nice! fudge dunked graham cookies," states Paul Tiberio, Senior Vice President of Merchandising & CMO for Duane Reade.  "Our 'Win What You Buy' promotion will generate 100's of winner's every week chain-wide and all customers have to do for a chance to win is purchase any one of our exciting mix of Good & Delish products. In addition, every Duane Reade private label brand item purchased earns double points in Flex Rewards, our signature loyalty program."

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City… everything for "How I Feel", "How I Look", and "What I Need Now".  The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation's largest drugstore chain with more than 7, 770 stores in all 50 states, the District of Columbia and Puerto Rico.

SOURCE Duane Reade