DUB Magazine™ and Toy State® Team up to Bring "DUB Style" Back to the Toy Aisle

NORWOOD, Mass., May 3, 2011 /PRNewswire/ -- DUB Magazine™, the authority on custom car culture, has teamed up with Toy State®, the leading manufacturer and innovator of lights and sound toy vehicles, to roll out an exciting new line of toys under the DUB Garage™ brand.  

DUB Garage is specially designed for the new generation of car enthusiasts, ages 6 and up.  Each toy will capture DUB's signature wide-body styling and distinctive Dropstars™ and TIS (Twenty Inches Strong)™ rim designs, along with Toy State's best-in-class lights and sounds play features to create a truly dynamic line of toy vehicles.  Design details such as customized ring headlights, realistic Pirelli® tire treads, Eibach® lowering kits and Borla® exhaust sounds will bring additional fun and authenticity to the line.

"Toy State is very excited about collaborating with DUB," said Will Coleburn, Senior Vice President of Toy State.  "I'm confident the combination of DUB's signature style and reputation as the leader in custom car design with Toy State's best-in-class lights and sound toy features will create the most fun and authentic toy cars on the market."

DUB has designed nearly 300 vehicles for "A-List" celebrities since 2000, including Nelly, Snoop Dogg, Mariah Carey, Shaquille O'Neal, and David Beckham. They operate the DUB Show Tour, drawing nearly 500,000 attendees annually, and will be launching their own TV show, The DUB Magazine Project, premiering July 10 on MTV2.  Each episode will include a DUB Garage segment, featuring a behind the scenes look at DUB's celebrity vehicle projects.  

"DUB Magazine is partnering with Toy State because of their ground breaking toy design, innovation and manufacturing quality," said Myles Kovacs, president and co-founder of DUB Magazine.  "The DUB Garage product line is taking DUB toys to the next level. I can guarantee you, that the all-new DUB Garage toy cars will inspire the next generation of car enthusiasts, and add much needed excitement to the toy world."  

DUB Garage toys will be available beginning in October at major US retailers.

About Toy State

Founded in 1987, Toy State is an innovator and an industry leader in the manufacture of licensed and highly stylized lights and sound vehicles. Toy State's core portfolio includes Road Rippers® lights and sound vehicles, as well as Caterpillar® and Cat Preschool® lights and sound construction toys. Working in-step with the world's leading automakers, Toy State products provide hours of enjoyment for kids of all ages. For more information, visit www.toystate.com.  

About DUB

DUB® Publishing Inc, creator of DUB Magazine – The Original Automotive Lifestyle Magazine™, is a leading, authoritative voice in the urban automotive lifestyle scene.   They, along with DUB Magazine's Custom Auto Show and Concert Tour™, have spawned a new era of urban car culture and lifestyle.  The DUB® family of companies' stable of well known brands, including DUB Edition™, DUB Garage™, DUB Show™, DUB Shop™ and DUB Magazine Project™, are about individualism, unique styling and seeing trends before they happen.

SOURCE Toy State