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Dude Perfect and Whistle Sports extend and evolve their powerful partnership, accelerate into longer-form content

Dude Perfect continues brand ambassador role for Whistle Sports as part of partnership agreement

Whistle Sports, global sports media company. (PRNewsfoto/Whistle Sports)

News provided by

Whistle Sports

Feb 23, 2018, 09:00 ET

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NEW YORK, Feb. 23, 2018 /PRNewswire/ -- Whistle Sports, the world's fastest growing global sports entertainment company, and Dude Perfect, creators of the number one sports channel on YouTube globally, today announce the extension of their long-standing partnership, which represents an expansion of the business relationship to include the development of new and longer content formats.

As a part of the partnership, Whistle Sports and Dude Perfect will take the success they have shared on social platforms and focus on serialized content that wins with the key young audience both companies entertain and serve. The companies will combine their power in entertainment, storytelling, competitions and camaraderie and bring those stories to longer form content.

The renewed partnership comes at a time when both brands are enjoying great success. Whistle Sports has recently premiered content series across major platforms including Facebook Watch, YouTube Red, Olympic Channel and OATH go90, and continues to establish itself as the premier young-male, brand safe sports and entertainment content provider. Whistle Sports was ranked third on Shareablee's U.S. Sports Media Power Rankings in November 2017. With more than 51 million fans and followers and over five billion video views, Dude Perfect is the 14th most subscribed channel on YouTube, turning their camaraderie into a global, social empire. Dude Perfect ranked third on YouTube's list of the top 10 global ads of the year for Ping Pong Trick Shots 3 which recently surpassed 100m views.

"Growing together with Dude Perfect we continue to be a powerful duo to serve inspiring, fun, personality-driven, brand safe entertainment that is winning with today's audience," said John West, co-founder and CEO, Whistle Sports. "Dude Perfect is the best choice to be our Brand Ambassador, and we look forward to continuing to entertain millions and millions of young fans over the coming years together."

"We've had such a great relationship with Whistle Sports since day one, collaborating on projects such as Face Off and Bad Joke Telling, and working with powerful brands to produce great campaigns. The next step in expanding our relationship is to push to new platforms and new formats. We're really excited about our future together and expanding our partnership," said Tyler Toney of Dude Perfect.

About Whistle Sports

Whistle Sports is a global sports media company that creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with the world's most engaging sports entertainment content creators that now encompasses over 425 million aggregate subscribers, fans and followers with a growth rate of over 2.5 million a week.

About Dude Perfect

Dude Perfect is a group of five best friends from Texas who have taken over the sports entertainment space. With hundreds of sports-centric and comedic videos, the Dudes have the #1 YouTube Channel in the United States and over 55 million followers across all their social platforms. Since the group's inception in 2009, they have been able to grow their brand outside of digital content and have found success in traditional television, with the Dude Perfect Show airing on Nickelodeon, a best selling book entitled 'Go Big' and multiple top performing mobile apps. Dude Perfect has regularly been recognized as one of the most effective brands in reaching and influencing millennials and Gen Z'ers. 

SOURCE Whistle Sports

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