DUDE Wipes Launches LiL' DUDE Wipes: A Toddler-Sized Solution for a Big Messy Market

The #1 Flushable Wipes Brand Takes on Toddler Care, Exclusively at Walmart

CHICAGO, June 17, 2025 /PRNewswire/ -- DUDE Wipes, the Shark Tank-backed, #1 flushable wipes national brand at Walmart, is diving into the toddler trenches with its latest launch: LiL' DUDE Wipes – flushable wipes built to handle tiny cheeks and huge messes.

Available now on shelves nationwide and online at Walmart.com, LiL' DUDE Wipes marks the brand's debut in the toddler care aisle with full in-store and online support.

Potty training is a battlefield, and LiL' DUDE Wipes are the ultimate sidekick. Whether you're dealing with victory poops or mid-aisle meltdowns, these wipes keep it clean, quick, and chaos-proof. It's a win for little DUDEs—and for the big DUDEs cleaning up after them. Designed to tackle everything from messy potty training to big-kid cleanups, LiL' DUDE Wipes grow with your child every step of the way. Made for kids ages two to ten, LiL' DUDE Wipes bring the same toilet-safe, plant-based clean DUDE Wipes is known for— for the next generation of DUDEs.

"Jeff, Ryan and I becoming dads gave us a whole new appreciation for the chaos of parenting—especially the wild ride of potty training," said Sean Riley, CEO & Co-Founder of DUDE Wipes. "LiL' DUDE Wipes were born because it all starts on the potty—but the mess doesn't stop there. From those first toilet tries to big-kid independence, these wipes are built to handle every stage. Because during potty training and beyond, every wipe counts—and you shouldn't need a whole roll to clean one hole."

Like all DUDE Wipes, LiL' DUDE Wipes are flushable and made with 99% water and plant-based ingredients like aloe vera and vitamin E. They're hypoallergenic, phenoxyethanol-free, and contain no parabens, phthalates, dyes, chemical binders, or alcohol. Whether it's potty training "oopsies," public restroom panic, or backseat blowouts, LiL' DUDE Wipes are gentle enough for little cheeks and strong enough for toddler streaks. Parents can choose from two options: classic Fragrance Free or Bubble Bum, a juicy bubble gum-scented wipe that makes cleanup just a little more fun.

"We're excited to bring LiL' DUDE Wipes to Walmart," said Ryland Allen, Vice President, Baby, Walmart U.S. "DUDE Wipes continues to bring innovation to new categories that our customers love."

With $220 million in retail sales last year, a scrappy squad of just 35, and more than 9.1 billion butts wiped, DUDE Wipes continues to shake up the personal care aisle – now for the smallest DUDEs in the game. LiL' DUDE Wipes can be found exclusively in store and online at Walmart nationwide, retail starting at $3.97. For additional information on Lil DUDE Wipes, visit us online at DUDEWipes.com and follow us along for the ride on Instagram at @dudewipes.

ABOUT DUDE WIPES

DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 25,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway & HEB). In 2015, DUDE Products appeared on ABC's show Shark Tank, where they received an investment deal from Mark Cuban and have grown to become one of the most successful Shark Tank companies of all time.

SOURCE DUDE Wipes