Duffey Petrosky Named AOR for Oakwood Healthcare

FARMINGTON HILLS, Mich., Feb. 8, 2012 /PRNewswire/ -- Duffey Petrosky today announced it has been named creative Agency of Record for Oakwood Healthcare's advertising and marketing communications services. Oakwood is one of the largest regional healthcare systems in Michigan.

"We are excited to have the opportunity to work with such a distinguished leader in the healthcare arena," said Mark Petrosky, CEO, Duffey Petrosky. "We are confident our industry experience will prove to be a valuable asset to Oakwood as it grows its brand."

Brian Connolly, President and CEO of Oakwood Healthcare, Inc. said, "In Duffey Petrosky, we have found an agency partner that is deeply rooted in Michigan and understands our vision. They can help us communicate news of the personalized patient care and specialized areas of care that differentiate Oakwood from our competitors."

Duffey Petrosky will partner with Oakwood to create a new brand campaign that will include television messaging. The new campaign is expected to launch in the first quarter of 2012.

About Duffey Petrosky

Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 15 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine's Inc. 5000 for 2009, 2010 and 2011. The agency was named one of the Detroit Free Press's Top Workplaces for 2010 and 2011. For more information, visit www.duffeypetrosky.com.

About Oakwood Healthcare

Founded in 1953 and headquartered in Dearborn, Michigan, Oakwood Healthcare is a comprehensive regional healthcare network that serves residents over a 500-square-mile area. Comprised of four acute care hospitals, 45 primary and specialty care sites and four centers of excellence, Oakwood provides services to more than one million people in 35 communities. As the second largest employer in suburban Wayne County, Oakwood is home to more than 9,000 employees and 1,300 physicians representing nearly every medical and surgical specialty and subspecialty. Oakwood has been recognized as one of the nation's Top 100 Integrated Healthcare Networks, one of Metro Detroit's Best and Brightest Companies to Work For and a finalist for the 2011 Malcolm Baldrige National Quality Award. For more information about Oakwood, visit www.oakwood.org.

SOURCE Duffey Petrosky