Duffey Petrosky Named AOR for St. John Providence Health System

Oct 22, 2012, 09:00 ET from Duffey Petrosky

FARMINGTON HILLS, Mich., Oct. 22, 2012 /PRNewswire/ -- St. John Providence Health System today announced that it has named Duffey Petrosky as agency of record for all advertising, marketing and digital communications.

"St. John Providence Health System has consolidated all of its marketing communications with Duffey Petrosky. They have the broad array of talent and resources we need to help us get our messages out to our many physicians and patients in a way that is most relevant, effective and meaningful to them," said Janice Cosby Bridges, Vice President, St. John Providence Marketing and Communications.

Cosby Bridges added that the consolidation of communication resources at one Michigan-based company was done based on St. John Providence's assessment of their communication needs and knowledge of agencies working in the health care industry.

"Today, more than ever, having the right brand strategy and effective execution is critical to reaching out to the people we serve and hope to serve, and the communities where we live and work," Cosby Bridges added. "Duffey Petrosky has the kind of experience we feel will best help us best achieve our communications and business goals."

Duffey Petrosky CEO Mark Petrosky said, "We are proud St. John Providence chose us as their agency of record based on the successful work of our talented, multi-disciplinary team and our growing list of clients. We are equally proud that St. John Providence recognized that our continued investment in the best people and the best resources make us the perfect partner for their brand and their business."

About Duffey Petrosky

Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 15 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine's Inc. 5000 Fastest Growing Companies for 2009, 2010, 2011 and 2012. The agency was named one of the Detroit Free Press's Top Workplaces for 2010, 2011 and 2012. For more information, visit www.duffeypetrosky.com.

About St. John Providence Health System

St. John Providence Health System is one of the largest providers of inpatient care in Michigan. SJPHS provides comprehensive prevention, primary care and advanced treatment programs with more than 125 medical centers and five hospitals spanning five counties. For more information, visit www.stjohnprovidence.org.


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