'Dummies Month' Celebrates 20 Years of 'Making Everything Easier'

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John Wiley & Sons, Inc.

Mar 01, 2011, 03:10 ET

HOBOKEN, N.J., March 1, 2011 /PRNewswire/ -- The first "For Dummies" book, DOS For Dummies, hit the shelves back in November 1991.  That initial 7500 unit print run launched what would become perhaps the most recognized brand in book publishing.   Since the 1991 launch, the "For Dummies" brand has expanded into a robust 'how-to' website, a B2B operation, mobile apps, eBooks, custom publishing and brand licensing programs (everything from guitar kits to GPS systems), social media fan pages, and much more.   Now, beginning March 1, a group of best-selling "For Dummies" authors will take to BlogTalkRadio's Internet airwaves on a new "For Dummies" channel (http://www.blogtalkradio.com/fordummies).

Over the next 31 days, known as "Dummies Month", a variety of top authors will share not only tips in their areas of expertise, but they'll also explain how they became involved with the For Dummies brand and what the brand means to them.  Blockbuster authors scheduled to appear include:

  • Jim Lemke (Resumes For Dummies and Interviews For Dummies)
  • Marsha Collier (eBay For Dummies)
  • Shamash Alidina (Mindfulness For Dummies)
  • Dr. Joy Browne (Dating For Dummies)
  • Andy Rathbone (Windows 7 For Dummies)
  • Bob "Dr. Mac" LeVitus (iPad For Dummies)
  • Dr. Ruth Westheimer (Sex For Dummies)
  • and many more.

In addition to the BlogTalkRadio shows, "For Dummies" will celebrate 20 years of making everything easier with author interviews on national TV & radio as well as local events, consumer sweepstakes and prize packages, exclusive giveaways on Dummies social media sites, retailer and library contests, Dummies Man special appearances, and participation in local, national, and industry events.

For Dummies®

With near universal name recognition, more than 150 million books in print, and more than 1,300 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the New York Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, self-help to Spanish language, technology to travel, and more. The Dummies brand has expanded into new products and categories with language audio sets; and an extensive licensed product line, including art sets, craft kits, GPS navigation, fitness and hobby DVDs and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

SOURCE John Wiley & Sons, Inc.