Dunkin' Donuts Announces Call for Applications for the 2012-2013 KidZone Program

Non-profit organizations serving youth are encouraged to apply to send groups to local professional sporting events at no cost

Sep 13, 2012, 14:34 ET from Dunkin' Donuts

CANTON, Mass., Sept. 13, 2012 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today officially announced the kick-off of its 2012-2013 KidZone program. The Dunkin' Donuts KidZone is a special seating section that has hosted youth from charitable organizations at hundreds of Bruins and Celtics home games for more than ten years. In addition to the KidZone, Dunkin' Donuts also sponsors the Dunkin' Dugout during Red Sox home games. Applications are now being accepted for the upcoming Bruins and Celtics season.

Non-profit organizations that are interested in the program and serve youth in the Greater Boston, Worcester, Cape Cod and Southern New Hampshire areas are encouraged to email DDKidZone@rfbinder.com to receive their application. Organizations can also follow @DunkinBoston on Twitter for application process updates throughout the months of September and October. The application deadline for the Bruins and Celtics season is September 30. Groups will be notified by the week of October 8.

New this year, Dunkin' Donuts and the YMCA of Greater Boston have partnered to celebrate the iconic organization's 100th anniversary of the Huntington Avenue Y and to positively impact numerous youth in the area. In addition to sponsoring the YMCA's 100th anniversary gala, Dunkin' Donuts has provided the YMCA with tickets in the KidZone section for the first four Bruins and Celtics home games of the season. These tickets will be dispersed among the thirteen YMCA of Greater Boston locations.

"The Dunkin' Donuts KidZone and Dugout programs have been a source of pride for our brand for more than a decade," said Michael Mahon, Senior Manager of Field Marketing for Dunkin' Donuts in Boston. "The program allows us to provide once-in-a-lifetime experiences for children throughout the area. We hear stories about how attending these games are the highlights of their young lives and we're honored that we have the ability to give back to the community in this way."

For additional KidZone and Dugout information or to learn how organizations can participate, please email DDKidZone@rfbinder.com or call (781) 559-0439.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.     

SOURCE Dunkin' Donuts