Dunkin' Donuts Celebrates PEEPS® Donuts With Special "PEEPStakes"

Fans can tweet or post pictures of themselves with their favorite "peeps" for the chance to win a "V.I.PEEP" prize of $2,000 cash plus $500 towards PEEPS & COMPANY® merchandise

Apr 07, 2014, 09:00 ET from Dunkin' Donuts

CANTON, Mass., April 7, 2014 /PRNewswire/ -- To help ring in spring, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, recently introduced PEEPS®  Donuts, bringing together the brand's famous donuts with PEEPS® Marshmallow Chicks, an iconic sign of spring, for the first time. Beginning today, Dunkin' Donuts and PEEPS® are giving fans a chance to show off their own "peeps" on Twitter or Instagram for the chance to win a "V.I.PEEP" prize package that includes $2,000 in cash, plus $500 towards PEEPS & COMPANY® merchandise.

Dunkin' Donuts and PEEPS® today launched a special "PEEPStakes," asking fans to tweet a photo or post a photo to Instagram – along with special hashtag #DunkinPEEPS -- showing themselves with some of their favorite friends or family members (i.e. their "peeps.") Each day through Friday, April 11, one participant will receive one $50 Dunkin' Donuts mGift for themselves and two more $50 mGifts to share the Dunkin' love with their "peeps." One grand prize winner will receive a "V.I.PEEP" prize that includes $2,000 cash plus $500 towards PEEPS & COMPANY® or www.peepsandcompany.com. No purchase necessary, must be 18+ to enter. Void where prohibited. For more information about Dunkin' Donuts' PEEPStakes, please visit: http://dun.kn/1scNlrD

Perfect for any spring or Easter holiday celebration, Dunkin' Donuts' fun and unique PEEPS®  Donuts are shaped like flowers, decorated with pastel pink or green icing and topped with a pink or yellow PEEPS® Marshmallow Chick. The new PEEPS® Donuts are available for a limited time at participating Dunkin' Donuts restaurants nationwide. Dunkin' Donuts has been a leader in the donut category for more than 60 years, selling 2.5 billion donuts and MUNCHKINS® donut hole treats annually. Within the United States, Dunkin' Donuts offers more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed and Chocolate Frosted.

For a perfect pairing with PEEPS® Donuts, Dunkin' Donuts is once again serving iced coffees featuring a favorite taste of the season, Baskin-Robbins ice cream. For the second year in a row, Dunkin' Donuts has partnered with its sister brand, Baskin-Robbins, the world's largest chain of ice cream specialty shops, to offer flavors of iced coffees inspired by Baskin-Robbins' beloved ice cream. Dunkin' Donuts guests can sip the flavors of their favorite scoop with three "cool" iced coffee options, including new Cookie Dough Iced Coffee and Jamoca® Almond Fudge Iced Coffee, as well as returning favorite Butter Pecan Iced Coffee.

To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

About PEEPS®

PEEPS® candies are an iconic marshmallow treat enjoyed throughout the year at special seasonal and holiday occasions. PEEPS® fans can find the marshmallow treats at their favorite retailer and a variety of other branded merchandise and apparel through www.peepsandcompany.com or at any of three PEEPS & COMPANY® retail locations. PEEPS® fans can also visit www.marshmallowpeeps.com and www.facebook.com/PEEPSBrand to stay up-to-date on PEEPS® news and find delicious recipes and fun craft ideas to help them express their PEEPSONALITY®. PEEPS®, a fan favorite since 1953, are manufactured by Just Born Quality Confections, a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE® and GOLDENBERG'S® PEANUT CHEWS® Brand Candies. All Just Born candies are made in the U.S.A.

Contact: Lindsay Harrington Dunkin' Brands 781-737-5200 Lindsay.Harrington@dunkinbrands.com

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