Dunkin' Donuts Introduces New Iced Dunkin' Dark(R) Roast

NEW YORK, May 5 /PRNewswire/ -- Dunkin' Donuts is giving iced coffee lovers a refreshing new reason to enjoy the dark. Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today introduced Iced Dunkin' Dark® Roast -- the company's darkest, boldest iced coffee yet -- in the New York Tri-State Area.*  To celebrate, Dunkin' Donuts will offer guests a free small (16 oz.) cup of Iced Dunkin' Dark® Roast on Tuesday, May 11th, from 4pm-10pm EDT at participating restaurants in the NY Tri-State area.*

In addition, Dunkin' Donuts will also celebrate National Nurses Week in the New York Tri-State Area* with a special gift for nurses.  All nurses who show a proper form of ID will receive a free small (16 oz.) cup of Iced Dunkin' Dark® Roast during National Nurses Week from May 6th-12th at participating Dunkin' Donuts restaurants from 4pm-10pm.

"Nurses work long and hard hours. Dunkin' Donuts is proud to help keep them running with a free cup of our freshly-brewed Iced Dunkin' Dark® Roast," said Cathy Chavenet, Field Marketing Manager for Dunkin' Donuts in the Central Atlantic region. Dunkin' Donuts is also working with regional hospitals to recognize six nurses who go above and beyond the call of duty with free iced coffee for a year. Ceremonies will take place during National Nurses Week.

Iced Dunkin' Dark® Roast uses the same high-quality, 100 percent Arabica beans and delivers the same smooth taste as Dunkin' Donuts' legendary Original Blend coffee but is carefully roasted longer for a bolder, richer flavor and a stronger finish.  It is now available in participating Dunkin' Donuts restaurants in the New York Tri-State Area* at the suggested retail price of $1.89 for a small 16 oz. serving.  Dunkin' Donuts introduced Dunkin' Dark® Roast packaged coffee in its restaurants at the end of 2009.  

To give Iced Dunkin' Dark® Roast even more flavor, guests can take a "shot in the dark" by customizing their beverage with one of eight different flavorings, including French vanilla, hazelnut, toasted almond, blueberry, coconut, cinnamon, caramel and raspberry.  Each of the delicious flavorings is sugar-free and can be added to Dunkin' Donuts' regular and decaffeinated hot and iced coffee, lattes, Coffee Coolatta® or hot chocolate.

The brand has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry.  The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that is never compromised when serving it cold.  The result is a smooth, rich taste sensation--iced coffee that is never bitter or watered down.

Dunkin' Donuts has set the standard for offering a superior grade of coffee with the company selling one billion cups of hot and iced coffee every year.  In 2008, an independent taste test showed that Americans preferred Dunkin' Donuts coffee over Starbucks.  Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.

SOURCE Dunkin' Donuts