DUNN-EDWARDS ANNOUNCES VIRIDIAN ODYSSEY AS FIRST-EVER COLOR OF THE CENTURY

The tranquil blue-green hue marks the first of many celebrations honoring the brand's 100-year legacy.

LOS ANGELES, Feb. 4, 2025 /PRNewswire/ -- Today, Dunn-Edwards Corporation announced its first-ever Color of the Century, Viridian Odyssey (DE1925), a deep, sophisticated shade of blue-green reminiscent of gazing into the shadowy depths of the ocean. A new addition to the Dunn-Edwards Color Collection, Viridian Odyssey combines blue and green, striking a balance between cool serenity and natural warmth.

A celebration of Dunn-Edwards 100-year history, the selection was made after extensive research and exploration of the top trending colors across the decades. In experts' findings, blue and green consistently emerged as the most prominent hues across all years. Tapping into the findings of their research, the Dunn-Edwards color experts identified a hue that flawlessly represented the nostalgia of the past – Viridian Odyssey.

"Since 1925, Dunn-Edwards has been dedicated to shaping the world of paint, color, and design, and Viridian Odyssey has been there all along – symbolizing life, growth, and resilience with an understated elegance deeply rooted in the nature surrounding us," said Lauren Hoferkamp, Lead Color Expert at Dunn-Edwards. "While the Color of the Century honors the past and everything that's brought us to this point, it also symbolizes a readiness for the next 100 years."

Alongside the release of Viridian Odyssey and the company's 100-year anniversary celebration, Dunn-Edwards is also announcing that, beginning February 11, it will release a new decade-inspired color palette every three weeks in 2025.

Each curated collection pays tribute to a defining historical moment, reflecting each era's iconic styles, trends, and moods. These timeless hues capture the spirit of the past while remaining fresh, modern, and effortlessly stylish today—a vibrant tribute to 100 years of color and design.

"As we celebrate a century of leadership in paint quality, color, and design, Dunn-Edwards is setting its sights on the future. Building on our legacy of excellence, we are reimagining what the next 100 years of color innovation will look like," said Lauren Hoferkamp, Lead Color Expert at Dunn-Edwards. "Our 2025 designer-selected palettes are a tribute to this vision, blending the timeless beauty of the past with the promise of the future. These palettes encapsulate the spirit of evolution—where nostalgia harmonizes with optimism, and the artistry of design is elevated by cutting-edge technology."

To learn more about the Color of the Century, join Dunn-Edwards in celebrating 100 years of color and explore its vision for the next century of color and innovation; visit dunnedwards.com/decades.

About Dunn-Edwards Corporation
Dunn-Edwards – Apply a Higher Standard. Dunn-Edwards is one of the nation's leading manufacturers and distributors of premium architectural, industrial, and high-performance paints, coatings, and paint supplies. It operates over 170 company stores in California, Arizona, Nevada, New Mexico and Texas, and over 100 domestic and 250 international dealer locations in 12 countries. Dunn-Edwards is dedicated to preserving and protecting the environment and produces its coatings in a LEED ^® Gold-certified manufacturing plant. Based in Southern California, the almost 100-year-old company has approximately 1,700 employees. Dunn-Edwards is a wholly owned subsidiary of Osaka, Japan-based Nippon Paint Holdings Co., Ltd. (TYO 4612), one of the world's largest paint companies. For more information, visit www.dunnedwards.com.

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SOURCE Dunn-Edwards Corporation