Duracell Instant Charger Named as CES Innovations 2010 Design and Engineering Award Honoree

BETHEL, Conn., Jan. 5, 2010 /PRNewswire/ -- Duracell today announced that it has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for the Duracell Instant Charger, which falls under the company's collection of Smart Power products that go beyond the traditional battery to address the ever-growing and ever-changing power needs of the modern consumer. Products entered in the Design and Engineering Awards program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100105/CL32163 )

The Duracell Instant Charger is a Lithium Ion Rechargeable charger that provides reserve power for popular mobile devices, such as BlackBerrys, iPods and cellphones that come with USB power cords. With the Instant Charger users can enjoy up to 35 hours of additional power that is efficiently managed with an on/off switch. It is available now for $29.99 SRP.

"The Duracell Instant Charger makes a mobile lifestyle simpler by providing reserve power to keep devices running even if you can't be near an outlet," said Patrick Fellin, Brand Manager Duracell. "We are honored that the Instant Charger has been recognized with an International CES Innovations 2010 Design and Engineering Award, and we are happy to give consumers this smart new option for personal power."

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

Duracell will showcase the Instant Charger, and a variety of other Duracell Smart Power products, at the Pepcom Digital Experience media event and the ShowStoppers media event, both of which take place during 2010 International CES, which runs January 7-10, 2010 in Las Vegas, Nevada.

The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 5.

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used
• Aesthetic and design qualities, using photos provided
• The product's intended use/function and user value
• Unique/novel features that consumers would find attractive
• How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit www.duracell.com for more information.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble